TESTIMONIALS
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“In my role as Director of Social Media for McDonald’s, I was there to share examples of how we are using social tools to engage with different types of audiences. As a practitioner, it was a great opportunity to learn about new and emerging trends and opportunities for Hispanic social media.” – Rick Wion, McDonald’s/Hispanicize 2011 Keynote Speaker |
| “For us this is very important because here we have Latinos who are like the number one users of social media, I mean everybody wants to know how the comadre is doing, “mira mami la foto de mi bebe”. So we are very up to par with what’s going on.” – Mari Santana, Disney Parks (video testimonial)”Hispanicize’11 estuvo muy interesante, si tienes un Blog o empresa dedicado al mercado hispano, separa tu fecha, pues el año próximo será en Miami, Fl.” – Brenda Cisneros, MejorandomiHogar.com | “Marketers such as Kmart have been inspired by the second-annual Hispanic PR and Social Media Conference that drew 429 people — including almost 100 bloggers and multicultural marketing execs from companies such as Ford Motor Co., Walmart, General Motors, PepsiCo, Kraft and Southwest Airlines — last month in Los Angeles. Manny Ruiz, founder of the event’s organizer, Hispanicize, also launched at the conference a Latina mom bloggers’ network that is available to marketers.” – AdAge, Kmart’s Latina Smart Gives Voice to ‘Blogueras‘, Laurel Wentz |
| “Hispanicize proved to be an excellent networking event; bloggers, journalists, PR pro’s and brands alike connected during scheduled cocktail hours and after-party. I had a blast meeting some of my twitter connections…overall, a conference that can’t be missed.” -Andy Checo, andycheco.com“The importance of Hispanicize is an opportunity for GM to connect with key influencers in the blogosphere. Thos e who really make an impact in the Hispanic market.” – Nina Price, General Motors (video testimonial) |  |
| “I have no words to express how amazing the Hispanicize conference turned out! I had the privilege to interact with the nation’s leading Latina bloggers, PR pro’s, marketers, social media experts, and some of the biggest brands in the nation. I was inspired by everyone I connected with, a truly moving and empowering experience!” – SoyLatinaFashion.com | “The event [Hispanicize] has been fantastic, and for me it’s such a wonderful opportunity everytime that I can interact with bloggers one on one, so just like selfishly on that point of view it has been a fantastic event.” – Maria Rodas, General Mills/Qué Rica Vida (video testimonial) |
| “Hispanicize 2011 – Todo un Éxito!” – Mirna Arce, AhorrosconCupones.com | “Las conferencias Hispanicize reivindican la importancia del bloguero latino”- Terra.com |
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“A large majority of the people [at Hispanicize 2011] were huge influencers. Whether you attended this event as a newbie blogger or an industry pro, this would be reason in and of itself to attend. Next year not only will we stay the entire duration of the conference (and then some), but it was such great conference that more of us from PACO will be in attendance as well.” – Alex Levine, PACO Communications |
| “My blogs are written in Spanish and I thought this would be a great opportunity to network with other bloggers as well as connecting with brands and agencies. All in all, this conference didn’t disappoint! The sessions were informative and delivered all the material promised.” – Yoly Mason, Cuponeando.net & Las Blogueras.com | “For those companies who want to understand what Latino bloggers are about, I strongly recommend you to register -pronto- for the next Hispanicize Conference which will take place in Miami, FL on 2012. VIVA LA HISPANIDAD!” – Sharon Rodriguez, Finuca.com |
| “Don’t you love when you have super-high hopes for something, and then they are surpassed? That was Hispanicize for me. I knew that it would be extremely educational, I knew it would be fun, I knew I would get to meet all the movers and shakers and I knew the party at the Conga Room would be awesome. But there was no way I could have imagined what a truly moving and inspiring experience was in store for me when I arrived at the beautiful Renaissance Hollywood hotel.” – Margo Porras, NachoMamasBlog.com |  |
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“Hispanicize 2011 Conference a complete success for Latino bloggers and brands alike. It was powerful, empowering, informative and exciting. We’ve attended many conferences in the past where the sole purpose of the conference is conveying theoretical ideas and concepts. Hispanicize 2011, on the other hand, was packed with practical, hands-on tips and social media information that bloggers can put to use the very next second online. And the networking opportunities for both bloggers and brands was second to none.” -Irene Martinez-Audet, WiredLatinos.com |
| “The highlight of the short-and-sweet, close-knit (a welcome change from the overwhelming, bagazillion amount of attendees at SXSWi in March) conference came during the last breakfast keynote delivered by Edward James Olmos, first American-born Latino to receive an Academy Award nomination and generally wise man, where he said very simply, “Communication is the key; knowledge is the key.” For marketers, there couldn’t be a more stripped-down, clear and true statement.” – Jenn Reeves, Blog.Mccom.com | ”Being a part of the 2011 Hispanicize Conference was great fun and very informative. Not only did we get to interact with some of the Nation’s leading Latina bloggers, Zócalo Group also had the opportunity to participate in several sessions on methods and best-practice approaches to making the social media experience most beneficial for all.” – Hugo Perez, VP/Account Director Hispanic Marketing, Zócalo Group |
| “At first glance it seems like any other social media conference, with sessions that focus on brand relationships with bloggers, how to monetize your blog, food blogging, etc. But look at the title and some of the emphasis and you’ll see that Hispanicize was special in that it singled out the rising influence of Latino bloggers and social media users.” – Kim Tracy Prince, ShePosts.com | “It was during Hispanicize 2011 in Los Angeles where I realized that I could turn my passion for food and culture into a successful blog. Listening to other bloggers tell their journey inspired and provided me with the tools I needed to get my own blog started. Between my co-founder’s culinary experience and my several years as a food marketer, creating LatinoFoodie blog seemed like a natural fit. Today, our LatinoFoodie blog readership is growing exponentially and we owe a lot of our success to Hispanicize.” -Stephen Chavez, Co-Founder, LatinoFoodie |
Hispanicize 2011 was amazing was my first conference and I was not disappointment. Thanks to QRV y Manny Ruiz for the opportunity. I will be there in Miami.
Hi Lilian,
We are glad to hear that you enjoyed Hispanicize 2011! Thank you for always being so supportive. We can’t wait to see you again in Miami! Hasta pronto amiga.
If there isn’t a good reason for the avctiity, you’re going to get fatigue. This is one of the reasons vanity metrics like number of followers, number of page views, or number of retweets aren’t useful in the long term: they don’t get you anywhere.Decades of research into how to motivate employees show that people are at their best when they know what they’re doing, why they’re doing it, and how to excel. That’s what good managers do: put employee work into context and provide fair feedback. The same is true of social media.There’s a flood of data. That means information flowing to you requires good filters the web is push, not pull, these days. And the best filters are the ones that allow you to focus on what’s driving your business KPIs, such as sales, contribution, collaboration, and productivity.I find that when fatigue sets in, it’s a good idea to work backwards up the funnel from the goals you have. If, for example, you’re using a community to improve customer support (fewer inbound calls, higher satisfaction ratings, more user-generated FAQ responses) then what incoming data, and what user behaviors, drive those? That’s an experiment you can run, and ultimately, when you know why you’re dealing with a particular feed or acting in a certain way, it’s less likely to tire you out.