Hispanicize 2015, the annual Latino trends and newsmakers event, is kicking off Hispanic Heritage Month in grand style with its first Hispanicize HX power networker set for downtown Miami Sept. 3rd from 6 to 9 p.m. at 15th & Vine Kitchen and Bar located on the 15th floor of the Viceroy Miami hotel.

Co-hosted by Viceroy Miami, the Hispanicize HX will gather a Who’s Who of Latino influencers from the fields of Hispanic advertising, PR, journalism, blogging, entertainment and entrepreneurship in a high caliber setting that includes top quality networking, a brief awards program, a silent auction to benefit ASPIRA and a live musical performance.

Complimentary passes may be obtained on a first come, first serve basis online at

https://www.eventbrite.com/e/hx-miami-2015-tickets-12570050359

“We couldn’t think of a better setting than 15th & Vine Kitchen and Bar to recognize three of Miami’s top Latino trendsetters and to announce news that will set Hispanicize on a new course locally,” said Manny Ruiz, chairman and founder of Hispanicize. “Hispanicize HX is going to be a classy, uplifting affair for all of South Florida.”

All proceeds for the auction will benefit ASPIRA, a 501(C)(3) organization that is the only national Hispanic organization dedicated exclusively to developing the educational and leadership capacity of Hispanic youth.

Sponsorship Opportunities Available

Select sponsorship opportunities remain for Hispanicize HX events in New York and Chicago as well as for Hispanicize 2015. To inquire about sponsoring them contact sponsorship@hispanicizeevent.com. (See the special Hispanicize 2014 recap video here: http://www.youtube.com/watch?v=4CjZ529JPf8).

About Hispanicize 2015

Now in its sixth year, Hispanicize 2015 Week (www.HispanicizeEvent.com) (#Hispz15) is the iconic, largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment and tech entrepreneurship. A production of the Hispanicize companies that include the Latina Mom Bloggers network, Being Latino, Hispanicize Wire and the Hispanic PR Blog, Hispanicize 2015 is expected to gather more than 2,100 of the nation’s most influential Latino professionals from the industries of blogging, journalism, music, marketing, film and business over five days. The event will take place in downtown Miami March 16-20, 2015.

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2015 is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA).

The nominations process for the national Tecla Awards for excellence in Latino blogging, micro-blogging and social media/digital marketing is now officially open through Wednesday, November 19. To submit nominations visit http://www.hispanicizeevent.com/tecla-awards-2015.

The Tecla Awards are being conducted by Hispanicize 2015 (www.HispanicizeEvent.com), the largest U.S. Hispanic marketing, media and entertainment industries event in the nation, and its sister company the Latina Mom Bloggers network in partnership with iBlog Magazine.

The final number of 2015 Tecla Awards is 30, with 20 devoted to Latino bloggers, vloggers and micro-bloggers and 10 designated for brands, agencies and media companies. Finalists will be announced nationally in December.

Winners will be announced at the Tecla Awards gala that kicks off Hispanicize 2015 Week on Monday, March 16, 2015 in Miami’s InterContinental Downtown hotel, where the annual event will take place March 16-20. (See the official recap for Hispanicize 2014 here: http://youtu.be/AYizCcZ0D0k).

To commemorate the launch of the nominations process and to discuss in-depth questions people may have about the awards and procedures, a national Twitter party is being hosted tonight at 9 p.m. ET by Hispanicize, the Latina Mom Bloggers network and other partners at the hashtag #Hispz15. Participants will qualify for a grand prize pass to Hispanicize 2015 valued at $750 and two $50 Target gift cards.

The 2015 Tecla Award categories are:

Best Latina Fashion/Beauty Blogger

Best Latino Parenting Blogger

Best Latino Food Blogger

Best Latino Sports/Fitness Blogger

Best Latino Technology Blogger

Best Latino Travel Blogger

Best Latino Entertainment Blogger

Best Political Blogger

Best Latino Business/Finance Blogger

Best Web Site/Blog Covering Latino News

Best Latino on YouTube

Best Latino on Vine or Instagram Video

Best Latina on Twitter

Best Latino on Twitter

Best Latino Facebook Fan Community

Best Spanish-language or Bilingual Blogger or Vlogger

Best Latino Pinterester

Most Creative Sponsored Blog Post

Most Creative Sponsored Vlog Post

Most Creative Sponsored Vine or Instagram Video Post

Best Social Media Marketing Campaign of the Year

Best Non Profit or Cause-related Marketing Campaign of the Year

Hispanic Social Media Agency of the Year

Best Marketing Professional Doing Hispanic Social Media

Best Use of Instagram and/or Vine for Social Media Marketing

Best Broadcast TV or Cable Network doing Social TV

Best Hispanic Brand Facebook Fan Page Community

Best Reality Show Doing Social TV

Most Admired Latino Celebrity on Social Media

Best Use of Social Media by a Hispanic Publication

The Tecla Awards will unite and celebrate the entire industry of Latino social media and digital marketing at a time when a growing number of brands and agencies are heavily seeking to work with bloggers, micro-bloggers and other content creators.

In tandem with the most advanced blogging and social media courses ever offered at the Hispanicize event, the Tecla Awards program will serve as a major catalyst for professionalizing blogging and the industry of Hispanic and multicultural social media.

Awards process and categories

To ensure the integrity of the awards program process, a prestigious panel of 30 judges consisting of 10 top bloggers, 10 top brand marketers and 10 top marketing agencies will select all the winners.

The Tecla Awards are open to all bloggers who are either Latino or create content that targets Hispanic and/or multicultural audiences. The current web traffic or following a blogger or micro-blogger has is irrelevant to the awards. The Tecla Awards are being created to showcase excellent work so this means the awards may introduce a lesser know talent to the world.

Partners of the Hispanicize brand of companies and individuals from other blogger content marketing networks themselves will not be eligible to win any of the awards but the brands and/or agencies who work with them will not be excluded from submitting entries.

About the Tecla Awards
Named after the Spanish-language word for an individual key on a keyboard, the Tecla Awards recognize excellence in Latino blogging, micro-blogging and social media marketing.

The Tecla Awards will be held annually at the Hispanicize event. The awards feature 30 categories, 20 focused on Latino bloggers and micro-blogging and 10 devoted to brands, multicultural marketing agencies and media companies.

About Hispanicize 2015
Now in its sixth year, Hispanicize 2015 Week (www.HispanicizeEvent.com) (#Hispz15) is the iconic, largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment and tech entrepreneurship. A production of the Hispanicize companies that include the Latina Mom Bloggers network, Being Latino, Hispanicize Wire and the Hispanic PR Blog, Hispanicize 2015 is expected to gather more than 2,100 of the nation’s most influential Latino professionals from the industries of blogging, journalism, music, marketing, film and business over five days. The event will take place in downtown Miami March 16-20, 2015.

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2015 is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA).

About Latina Mom Bloggers
Latina Mom Bloggers is one of the largest blogger networks of Hispanic social media influencers with nearly 1,000 vetted members.

Latina Mom Bloggers is a 100% Latino-owned social media-marketing platform that connects Latina bloggers and social media influencers with brands via meaningful and culturally relevant campaigns that produce measurable results for clients.

Latina Mom Bloggers is part of the Hispanicize platform of companies that include the annual Hispanicize event, Being Latino, Hispanicize Wire and the Hispanic PR Blog.

For more information on Latina Mom Bloggers, visit http://www.latinamombloggers.com/.

Blogging industry trade partner iBlog Magazine will participate in presentation of awards program

Hispanicize 2015, the nation’s largest annual Latino trends, newsmakers and marketing event, and its sister company the Latina Mom Bloggers network today announced the launch of the Tecla Awards for excellence in Latino blogging, micro-blogging and social media marketing.

“These prestigious awards will showcase the increasingly sophisticated and impressive work that Latino bloggers, micro bloggers, journalists, brands and agencies are executing in the digital multicultural space,” said Manny Ruiz, founder and creative director of the Hispanicize event. (See the official recap for Hispanicize 2014 here: http://youtu.be/AYizCcZ0D0k).

“The Tecla Awards will unite and celebrate the entire industry of Latino social media and digital marketing at a time when a growing number of brands and agencies are heavily seeking to work with bloggers, micro-bloggers and other content creators,” said Piera Jolly, Co-CEO of the Latina Mom Bloggers network that features nearly 1,000 lifestyle, mom, tech, travel, male and other Latino bloggers.

In tandem with the most advanced blogging and social media courses ever offered at the Hispanicize event, the Tecla Awards program will serve as a major catalyst for professionalizing blogging and the industry of Hispanic and multicultural social media.

Nominations and awards process

Conducted in alliance with iBlog Magazine (iBlogMagazine.com), the blogging industry’s premier trade media outlet, the inaugural Tecla Awards will feature 25 award categories, 20 focused on Latino bloggers and micro-blogging and five devoted to multicultural marketing agencies and brands. The word Tecla in Spanish stands for an individual key on a keyboard.

The nominations process for the Tecla Awards officially commences August 1 and ends November 30. Except for two categories specific to Spanish-language content creation, all nominations will be treated equal regardless of language.

The Tecla Awards gala will kick off Hispanicize 2015 Week on March 16, 2015, the first day of the annual Latino trends event that will take place in Miami’s InterContinental Hotel, March 16-20. To underscore the importance of March 16 for bloggers, the Hispanicize event is also hosting its second annual Latino Blogger and Journalist Pre-Treat earlier in the day of March 16.

Awards process and categories

To ensure the integrity of the awards program process, a prestigious panel of 30 judges consisting of 10 top bloggers, 10 top brand marketers and 10 top marketing agencies will select all the winners. Partners of the Hispanicize brand of companies and individuals from other blogger content marketing networks themselves will not be eligible to win any of the awards but the brands and/or agencies who work with them will not be excluded from submitting entries.

The blogging, social media and marketing award categories are:

Best Latina Fashion/Beauty Blogger

Best Latino Parenting Blogger

Best Latino Food Blogger

Best Latino Sports/Fitness Blogger

Best Latino Technology Blogger

Best Latino Travel Blogger

Best Latino Entertainment Blogger

Best Political Blogger

Best Latino Business or Finance Blogger

Best Latino Cultural News Web Site

Best Use of Instagram for Social Media Marketing

Best Latino on YouTube

Best Latino on Vine or Instagram Video

Best Latina on Twitter

Best Latino on Twitter

Best Spanish-language Blogger

Best Spanish-language Vlogger

Best Latino Pinterester

Most Creative Sponsored Blog Post

Most Creative Sponsored Vlog Post

Most Creative Sponsored Vine or Instagram Video Post

Best Latino Facebook Fan Page Community

Best Non Profit or Cause-related Marketing Campaign of the Year

Best Social Media Marketing Campaign of the Year

Best Latino Celebrity in Social Media

About the Tecla Awards
Named after the Spanish-language word for an individual key on a keyboard, the Tecla Awards recognize excellence in Latino blogging, micro-blogging and social media marketing.

The Tecla Awards will be held annually at the Hispanicize event. The awards feature 25 categories, 20 focused on Latino bloggers and micro-blogging and five devoted to multicultural marketing agencies and brands.

About Hispanicize 2015
Now in its sixth year, Hispanicize 2015 Week (www.HispanicizeEvent.com) (#Hispz15) is the iconic, largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment and tech entrepreneurship. A production of the Hispanicize companies that include the Latina Mom Bloggers network, Being Latino, Hispanicize Wire and the Hispanic PR Blog, Hispanicize 2015 is expected to gather more than 2,100 of the nation’s most influential Latino professionals from the industries of blogging, journalism, music, marketing, film and business over five days. The event will take place in downtown Miami March 16-20, 2015.

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2015 is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA).

About Latina Mom Bloggers
Latina Mom Bloggers is one of the largest blogger networks of Hispanic social media influencers with nearly 1,000 vetted members.

Latina Mom Bloggers is a 100% Latino-owned social media-marketing platform that connects Latina bloggers and social media influencers with brands via meaningful and culturally relevant campaigns that produce measurable results for clients.

Latina Mom Bloggers is part of the Hispanicize platform of companies that include the annual Hispanicize event, Being Latino, Hispanicize Wire and the Hispanic PR Blog.

For more information on Latina Mom Bloggers, visit http://www.latinamombloggers.com/.

Every great performance deserves an encore.

In recognition of the great success the Hispanicize event (www.HispanicizeEvent.com) experienced this year at Downtown Miami’s InterContinental Hotel, Hispanicize event organizers announced today that the prestigious hotel will once again host Hispanicize 2015 Week, March 16-20, 2015.

This is the first time in the event’s sixth year history that it will be held in the same hotel two years in a row.

“The InterContinental is perfectly equipped and centrally located to handle the growth and exciting evolution of our event,” said Manny Ruiz, founder of the Hispanicize event.

A production of the Hispanicize companies that include the Latina Mom Bloggers network, Being Latino, Hispanicize Wire and the Hispanic PR Blog, Hispanicize 2015 is expected to eclipse the more than 1,700 Latino influencers from the fields of blogging, marketing, journalism, film, music and tech entrepreneurship that attended this year’s event.

(See the official recap for Hispanicize 2014 here: http://youtu.be/AYizCcZ0D0k).

About Hispanicize 2015

Now in its sixth year, Hispanicize 2015 Week (www.HispanicizeEvent.com) (#Hispz15), is the iconic, largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment and tech entrepreneurship. The event will take place in downtown Miami March 16-20, 2015.

Hispanicize 2015 is expected to gather more than 2,100 of the nation’s most influential Latino professionals from the industries of blogging, journalism, music, marketing, film and business over five days.

The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2015 is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA).

Hispanicize event (www.HispanicizeEvent.com) fans, the march to Hispanicize 2015 Week has officially begun!

With a vow to raise the bar higher than ever before, organizers of the nation’s largest U.S. Hispanic trends event announced that Hispanicize 2015 Week will take place March16-20, 2015 in downtown Miami.

A production of the Hispanicize companies that include the Latina Mom Bloggers network, Being Latino, Hispanicize Wire and the Hispanic PR Blog, Hispanicize 2015 is expected to eclipse the more than 1,700 Latino influencers from the fields of blogging, marketing, journalism, film, music and tech entrepreneurship that attended this year’s event.

(See the official recap for Hispanicize 2014 here: http://youtu.be/AYizCcZ0D0k).

“We’ve done a lot of homework to ensure Hispanicize 2015 is a more creative, ambitious, engaging, entertaining and relevant event than anything anybody could ever imagine,” said Manny Ruiz, chairman of the Hispanicize companies. “We will spare no resources in delivering a world class program that will be simply astonishing in depth, quality and polish.”

HISPANICIZE HX EVENTS RETURN

In preparation for the 2015 event, Hispanicize will once again host a series of sponsored multi-industry regional events that will spotlight talented Latinos, including music artists and more. The so-called Hispanicize HX events will be held in New York, Los Angeles, Miami, and Chicago, among other cities. Sponsorship opportunities for those regional events and the national event are available by contacting sponsorship@hispanicizeevent.com.

Below are some key questions and answers about Hispanicize 2015:

Q: Hispanicize 2015 is slated to take place in late March. Why did you move it from April?

A: Hispanicize always takes place in early April but in looking at the 2015 calendar we didn’t want to conflict with Easter Week, Spring Break and the Jewish Passover. Late March in Miami keeps us in the prime time period of our event and works wonderfully for our northern friends who will appreciate getting out of the cold.

Q: Is the event five full days?

A: As it has since 2013, Hispanicize consists of a big “pre-event” day that is specially tailored to bloggers, media and marketers on Monday, March 16 and then four full days. Every day will matter and every day will prove surprising in a very special way.

Q: SXSW overlaps with some of your March dates. How do you think that will that impact Hispanicize 2015?

A: Hispanicize is one of a kind and will hold its own because of its razor-focus, relentless devotion to all things U.S. Hispanic media, marketing and entertainment. Our corporate partners are already lining up and we believe that God willing Hispanicize 2015 will be the greatest event created yet in terms of scope, scale, focus, quality speakers, entertainment and business opportunities in the U.S. Hispanic space. Over the course of the next several weeks and months, you’ll understand why we feel so forcefully about Hispanicize 2015.

Q: Who are the key audiences you want to attract to Hispanicize 2015?

A: We’re staying true to our core key audiences: bloggers, brand marketers and journalists. At the same time we have a growing following from the Latin music industry, tech entrepreneurship and film industries so they too will continue to find great content, speakers and connections at the event. Collectively they make Hispanicize be what it is.

From an audience point of view the biggest change in 2015 will be that we will begin to open parts of the event more to the general public. We will do that in such a way that at its core the event is true to the influencers but in others it’s more accessible to the public. Our goal is not to be a monster size event but to focus on quality vs. quantity.

Q: What else will you be doing differently next year?

A: We’re always proud to say that “you never know what to expect at Hispanicize” and in 2015 we will up the ante significantly to underscore that slogan. Our call for sessions and speakers is going out next week and will culminate much earlier than ever, October 31, precisely because of the new things we’re about to announce. Just as the 3M Positive Impact Awards greatly enhanced our program this year, we believe new things are on the horizon that will further revolutionize the event.

Q: When will Hispanicize 2015 begin to connect with potential sponsors?

A: For sponsors with big vision stuff, right now is important. Sponsorship opportunities are available by contacting us via email at sponsorships@hispanicize.com.

For Event Updates

To stay connected to Hispanicize 2015 news and other headlines about the newsmakers who spoke at this year’s Hispanicize event, download the free Hispanicize app at the iTunes or Android stores. The HispanicizeEvent.com web site will feature news about the event throughout the year and the soon to be relaunched Hispanicize.com will also feature many of the latest headlines.

About Hispanicize 2015
Now in its sixth year, Hispanicize 2015 Week (www.HispanicizeEvent.com) (#Hispz15), is the iconic, largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment and tech entrepreneurship. The event will take place in downtown Miami March 16-20, 2015.

Hispanicize 2015 is expected to gather more than 2,100 of the nation’s most influential Latino professionals from the industries of blogging, journalism, music, marketing, film and business over five days.

The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2015 is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA).

Giovanni Rodriguez (Forbes, SocialxDesign) on Gender Empowerment

April 3, 3PM at #Hispz14

PIA_Eblast(1)

Even though a number of special, pre-event sessions and activities will take place on Monday, official badge check-in itself WILL NOT be open Monday. Some of the activities are exclusive to journalists and bloggers, non profit organizations and marketers. Official badge check-in opens Tuesday and will be open daily through Friday morning. Official badge check-in will start on Tuesday at 8 AM.

Hispanicize 2014, the largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, public relations, film, music and innovation, is proud to announce that for the second year in a row Procter & Gamble (P&G), the largest consumer packaged goods company in the world, will be the official presenting and exclusive beauty sponsor for this year’s event taking place in Miami, Florida from April 1 – 4.

During the event, P&G will engage attendees in the P&G Lounge where visitors will experience first-hand how America’s most beloved brands and products from the company’s vast beauty, health and home portfolio, make each day a little better. P&G conference activities include COVERGIRL truLatina Blendover; Gain “Music To Your Nose” Music Stage; Pruébalo & te Encantará Morning Fitness Session; Crest “A Mouth-Full of Information” session; Orgullosa’s Nueva Latina Monologues & meet/greet sessions; makeovers, manicures and hair styling sessions, to name a few.

“We are so excited to participate in Hispanicize for a second year and continue to engage with the dynamic and influential Hispanic community,” said Lauren Hoenig, Associate Marketing Director, Multicultural Marketing. “At P&G, making each day just a little bit better is our business, and we value the opportunity Hispanicize provides us to showcase how our beauty and home products help make the lives of our Hispanic consumers fresher, cleaner, brighter and more beautiful.”

“P&G returning for a second year as the presenting sponsor of Hispanicize is helping us to continue the evolution of the entire event: celebrity attendance, top tier speakers and sessions, concerts and compelling content, all of which make Hispanicize 2014 completely unique,” said Manny Ruiz, creative director and founder of the Hispanicize event.

P&G brands and programs to be featured at Hispanicize 2014 include Crest, COVERGIRL, Olay Fresh Effects, Gain, Pantene, Orgullosa and Try It & Love It/Pruébalo & te Encantará.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, AmbiPur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Sponsorship and Registration Information

The presenting sponsor and exclusive beauty care sponsor of the event is Procter & Gamble. As of today, other announced sponsors include: 3M, Toyota, Google, Coca-Cola, McDonald’s, Gain, Sherwin-Williams, Crest, Home Depot, Coffee-mate, Burson-Marsteller, Transitions, Fox News Latino, NASDAQ’s GlobeNewswire, Vme TV, Florida Blue, The Zocalo Group, Visit Philadelphia, Sensis Agency, Hispanicize Wire, Textter, Balsera Communications, El Sol Newspaper, Pinta, Latinum Network, Center for American Progress, BodenPR and other consumer products, food, fashion and lifestyle, toy and travel brands who will shortly be disclosed. Media partners include Being Latino, NPR’S Latino USA, Latin Heat, Media Moves, PRODU, OVN Latino and iBlog Magazine.

Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779. To reserve a hotel room visit

http://www.ihg.com/intercontinental/hotels/gb/en/miami/miaha/hoteldetail?qAdlt=1&qChld=0&qRms=1&qIta=99801505&qGrpCd=SKS&qPSt=0&qSmP=3&qWch=0&qSHp=1&qBrs=6c.hi.ex.rs.ic.cp.in.sb.cw.cv&qSrt=BRAND_SORT&qRpp=25&qRRSrt=rt&qFRA=1&srb_u=1&icdv=99801505

About Hispanicize 2014

Now in its fifth year, Hispanicize 2014 (http://www.HispanicizeEvent.com) (#Hispz14) is the iconic, largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, technology, film and music.

Title sponsored by P&G and co-chaired by award winning journalist Maria Hinojosa of NPR’s Latino USA and Patricia Pineda, Group Vice President of the Hispanic Business Strategy Group of Toyota Motor North America, Hispanicize 2014 is expected to gather more than 1,700 of the nation’s most influential Latino professionals from the industries of blogging, journalism, technology, music, marketing, film and business over four full days. Featuring U.S. Hispanic thought leaders and celebrities, the 5th anniversary edition of Hispanicize will be taking place at the InterContinental Miami hotel with several offsite events at major cultural venues.

The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2014, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the InterContinental Miami hotel, April 1-4, 2014 in downtown Miami.

Strayer University, a leading postsecondary institution for working adults, is pleased to announce its support of Hispanicize 2014, the largest annual event for Latino trendsetters in social media, entertainment, technology and innovation, among a variety of other industries. Now in its fifth year, Hispanicize is expected to convene more than 1,700 newsmakers, who will participate in professional development sessions, new product and campaign launches, and cultural activities between April 1-4 at the InterContinental hotel in Miami, Fla.

In addition to being named the education sponsor of the event, Strayer University is the primary supporter of the Latino Startup of the Year competition. Earlier this year, the Latino Startup Alliance (LSA) and Hispanicize 2014 launched this national campaign to search for the nation’s top Latino entrepreneurs. In order to compete, startups were required to submit a YouTube video that introduced their product or service, as well as vision for success and the future. The three finalists from this first round of competition will be flown to Hispanicize by Strayer University, where they will give a final pitch to a panel of judges, including Cristina Henley, Strayer University director of public relations. The winner will receive a package of marketing and business services to help promote and develop their startup.

“We are thrilled to partner with the Hispanic community by being involved in supporting Hispanicize and helping to launch another new dynamic Latino business,” said Dr. Michael Plater, president of Strayer University. “Hispanicize itself was a startup several years ago, and we are honored to connect with the entrepreneurial spirit of the event organizers while, at the same time, sharing our expertise in business and marketing that we use to educate our working adult students every day.”

Strayer University experts will also be on hand at Hispanicize to discuss topics such as new business strategy, leadership and talent development, marketing and promotion in a global environment, and business communications throughout a number of activities:

Tues., April 1—Fri., April 4

9 a.m.-5 p.m. ET – Yuriko Almonte, training manager and success coach for Strayer University’s Student Academic Services center, will be available at the Strayer University booth to offer career counsel and recommendations on resume building, work/life balance, time management, and support services for professionals at all levels and in all industries.

Wed., April 2

9-9:50 a.m. – Cristina Henley, Strayer University director of public relations, will participate in the “Marketing Your Tech Startup” panel session. Topics covered will include how to stay creative, motivated, and forward-thinking while growing into an established business. Henley’s previous experience includes leading media relations, social media, community relations, corporate social responsibility, thought leadership campaigns, and strategic partnerships with corporations such as Wal-Mart, Nordstrom, Kraft, and PepsiCo for public and private sector clients at Ogilvy PR, American Institutes for Research, and Cox telecommunications company. Her expertise also includes developing research-based multicultural communications campaigns for corporate entities such as Adecco, one of the world’s largest staffing firms; and for public organizations such as the National Institute of Neurological Disorders and Stroke. Henley began her career as a local reporter for the Daleville Sun Courier and Southeast Sun in Alabama.

2-2:50 p.m. – Lily Garcia, vice president of human resources and deputy general counsel for Strayer University, will speak on the “Latinas Got the Power – Now What?” panel regarding Latina leadership and how leading brands are defining and engaging the “New Latina.” Garcia also serves as a professor of people management for Strayer University’s Jack Welch Management Institute. She was previously director of human resources for The Washington Post.Newsweek Interactive (online subsidiary of The Washington Post Company) and has served as a regular commentator on management and leadership issues for Washingtonpost.com, National Public Radio’s Tell Me More and Talk of the Nation. Garcia also previously held lead counsel positions as a litigator with a number of law firms. She is certified by the Human Resource Certification Institute as a Senior Professional in Human Resources (SPHR).

Celebrating more than 120 years since its founding in Baltimore in 1892, Strayer University offers relevant and rigorous academic programs to working adults, first-generation college students and others who may not have access to higher education, preparing them for success in today’s competitive job market. Strayer University graduates earn degrees in programs ranging from business administration and accounting to education and information systems.

To speak with any of Strayer University’s experts or Dr. Michael Plater, please contact Cristina Henley at cristina.henley@strayer.edu, work: (703) 561-1913, or cell: (703) 431-3691.

To learn more about Hispanicize 2014, please visit: wwww.hispanicizeevent.com, @StrayerU on Twitter, or Latino Startup of the Year at #Hispz14! http://bit.ly/1gfdjSa.

About Strayer University
Strayer University is accredited by the Middle States Commission on Higher Education and has been in operation since 1892. The University offers undergraduate and graduate degree programs in business administration, accounting, economics, information systems, information technology, human resource management, education, health services administration, public administration, management and criminal justice to working adult students. Strayer University also offers an executive MBA online through its Jack Welch Management Institute. For more information, visit wwww.strayer.edu or call 1-888-4-STRAYER (888-478-7293).