The Annual Event for Latino Trendsetters & Newsmakers
MODERATOR: Rudy Fernandez, Vice President of Government & Community Relations, University of Miami, former Special Assistant to President George W. Bush in the White House Office of Intergovernmental Affairs and former Deputy Assistant Secretary for Governmental Affairs at the U.S. Department of Transportation SPEAKERS: Elaine del Valle, Founder of Political Cortadito, Pulitzer Prize-winning journalist, and [...]
SPEAKERS: – Aurelia Flores, Founder, PowerfulLatinas.com It’s often whispered about but rarely fully acknowledged in public: Latinos struggle to embrace the success of other Latinos. What’s worse is that Hispanics will often find it easier to tear down or exploit other Latinos rather than help each other succeed. This cultural condition is known as the [...]
SEO Success in Optimizing your Spanish-language Websites SPEAKERS: • Daniel Rosenstein,Consolidated Credit • Sebastian Aroca, Managing Partner, Hispanic Market Advisors • Melanie Broemsen, Co-Founder, The Volt Group SESSION OVERVIEW: Everybody knows SEO is a critical component to driving traffic but until recently SEO has been harder to figure out for Hispanic-targeted and Spanish-language Web sites [...]
SPEAKERS: Silvina Jover-Cirillo, Community Manager, State Farm Latino Genevieve Jenkins, FH Hispania social media and digital expert Jose Villa, Principal, Sensis You’ve reached your goal of achieving the perfect number of ‘likes’ and followers for your brand, but how do you keep the community engaged? A growing field in communications is the role of the [...]
MODERATOR: Lance Rios, CEO, Being Latino SPEAKER: Ted Rubin, Chief Social Marketing Officer, Collective Bias Building a relationship with existing and future customers is the true value and strength of social media/marketing and what will and has allowed brands to survive and flourish for the long-term. ROI (return on investment) is incredibly important whenever investing, [...]
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