MODERATOR: Gabriel Reyes SPEAKERS: -Monica Trasandes, Director of Spanish-Language Media, GLAAD -Brian Pacheco, Spanish-Language Media Strategist, GLAAD -Third panelist TBD Studies and polls show that Latino support for LGBT issues and people is growing. This is, in part, because many Latinos know LGBT people who are family, friends or co-workers. The LGBT movement among Latinos [...]
LGBT Latinos: Why Smart Marketers Get It and Which Brands Are Doing it Best
03/20/2012 By Leave a Comment
Reaching for Relevance: The Future of Multicultural Agencies
02/27/2012 By Leave a Comment
MODERATOR: Cynthia Corzo, Executive Editor, Hispanic Market Weekly SPEAKERS: Luis Caballero, Director of Marketing, RadioShack Greg Knipp, CEO, Dieste John Gallegos, CEO, Grupo Gallegos Jorge Ortega, Managing Partner, Newlink Americas SESSION OVERVIEW: In recent years one of the hottest industry topics is the intensifying competition between traditionally Hispanic and/or multicultural agencies and general market peers [...]
Meet the Latino News and Culture Sites: Huffington Post Latino Voices, Being Latino, FOX News Latino, NBC Latino, Univision News
02/17/2012 By Leave a Comment
SPEAKERS: – Alberto Vourvoulias, Managing Editor, FOX News Latino – Lance Rios, Founder and CEO, Being Latino Online – Chris Peña, Executive Editor, NBC Latino – Miguel Ferrer, Managing Editor, Huffington Post LatinoVoices – Fernando Vila, News Editor, Univision News In the past year a new crop of national, blog-style, English-language Latino news and community [...]
Coming of Age: The Latino Electorate in 2012 and the Challenge to Win their Vote
02/17/2012 By Leave a Comment
MODERATOR: Mike Valdes Fauli, President, JeffreyGroup SPEAKERS: David Puente, CNN, AC360° Producer and curator of “Latino in America” blog at CNN Verena Sisa, VP/Chief Strategy Officer of Conill/Saatchi & Saatchi Freddy Balsera, Principal, Balsera Communications and Hispanic strategist for Obama 2008 and 2012 Carlos Curbelo, Republican strategist and Miami-Dade County School Board Member Karl Weiss, President, Market [...]
For the Brand’s Greater Good: Best Practices for Productive and Positive Agency Collaboration
02/16/2012 By Leave a Comment
SPEAKERS: - Greg Knipp, CEO, Dieste - David Anon, Sr. Director of Marketing for Latin America, BlackBerry - Mauricio Figueras, CEO, IMS SESSION OVERVIEW: In an age of intense competition for advertising accounts, Hispanic brands are increasingly demanding more collaboration between their General Market and Hispanic agencies. That’s often easier said than done because on the General Market, brands [...]
Why Not Do It For Real?: Reality Advertising and the Latino Consumer
02/14/2012 By Leave a Comment
MODERATOR: Joe Ramirez, MARCA SPEAKERS: – Brad Saylor, Director of Advertising, H&R Block – Stacy Pagán, Management Supervisor, MARCA SESSION OVERVIEW: This session provides a glimpse into H&R Block and how documentary-style advertising has helped increase business for the second year in a row. By aligning general market and Latino strategies to create one strong [...]
The Power of Musica: An Inside Look at BlackBerry’s Innovative Q’Viva Platform and What We Can Learn About Effectively Marketing to Latinos through Music
02/14/2012 By Leave a Comment
SPEAKERS: – David Anon, BlackBerry – Leila Cobo, Executive Editor for Latin Content and Programming, Billboard Latin Music BlackBerry’s “¡Q’VIVA! THE CHOSEN” is the name of a hit Univision network show starring Jennifer Lopez, Marc Anthony
PR CASE STUDY: The Award-winning ‘Suave Professionals Desfilando Contigo’ Campaign
02/10/2012 By Leave a Comment
SPEAKERS: – Lauren Zsigray, Unilever, Senior Assistant Brand Manager – Julie Mendez, Edelman, Senior Account Supervisor Unilever’s beauty brand Suave® won this year’s Hispanic Public Relations Association’s PRemio Award for Fashion and Beauty with an amazing campaign that helped Latinas look and feel as red-carpet-ready as the stars they emulate every day. The “Suave Professionals® Desfilando [...]
