Hispanicize 2015, the annual Latino trends and newsmakers event, is kicking off Hispanic Heritage Month in grand style with its first Hispanicize HX power networker set for downtown Miami Sept. 3rd from 6 to 9 p.m. at 15th & Vine Kitchen and Bar located on the 15th floor of the Viceroy Miami hotel.

Co-hosted by Viceroy Miami, the Hispanicize HX will gather a Who’s Who of Latino influencers from the fields of Hispanic advertising, PR, journalism, blogging, entertainment and entrepreneurship in a high caliber setting that includes top quality networking, a brief awards program, a silent auction to benefit ASPIRA and a live musical performance.

Complimentary passes may be obtained on a first come, first serve basis online at

https://www.eventbrite.com/e/hx-miami-2015-tickets-12570050359

“We couldn’t think of a better setting than 15th & Vine Kitchen and Bar to recognize three of Miami’s top Latino trendsetters and to announce news that will set Hispanicize on a new course locally,” said Manny Ruiz, chairman and founder of Hispanicize. “Hispanicize HX is going to be a classy, uplifting affair for all of South Florida.”

All proceeds for the auction will benefit ASPIRA, a 501(C)(3) organization that is the only national Hispanic organization dedicated exclusively to developing the educational and leadership capacity of Hispanic youth.

Sponsorship Opportunities Available

Select sponsorship opportunities remain for Hispanicize HX events in New York and Chicago as well as for Hispanicize 2015. To inquire about sponsoring them contact sponsorship@hispanicizeevent.com. (See the special Hispanicize 2014 recap video here: http://www.youtube.com/watch?v=4CjZ529JPf8).

About Hispanicize 2015

Now in its sixth year, Hispanicize 2015 Week (www.HispanicizeEvent.com) (#Hispz15) is the iconic, largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment and tech entrepreneurship. A production of the Hispanicize companies that include the Latina Mom Bloggers network, Being Latino, Hispanicize Wire and the Hispanic PR Blog, Hispanicize 2015 is expected to gather more than 2,100 of the nation’s most influential Latino professionals from the industries of blogging, journalism, music, marketing, film and business over five days. The event will take place in downtown Miami March 16-20, 2015.

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2015 is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA).

The nominations process for the national Tecla Awards for excellence in Latino blogging, micro-blogging and social media/digital marketing is now officially open through Wednesday, November 19. To submit nominations visit http://www.hispanicizeevent.com/tecla-awards-2015.

The Tecla Awards are being conducted by Hispanicize 2015 (www.HispanicizeEvent.com), the largest U.S. Hispanic marketing, media and entertainment industries event in the nation, and its sister company the Latina Mom Bloggers network in partnership with iBlog Magazine.

The final number of 2015 Tecla Awards is 30, with 20 devoted to Latino bloggers, vloggers and micro-bloggers and 10 designated for brands, agencies and media companies. Finalists will be announced nationally in December.

Winners will be announced at the Tecla Awards gala that kicks off Hispanicize 2015 Week on Monday, March 16, 2015 in Miami’s InterContinental Downtown hotel, where the annual event will take place March 16-20. (See the official recap for Hispanicize 2014 here: http://youtu.be/AYizCcZ0D0k).

To commemorate the launch of the nominations process and to discuss in-depth questions people may have about the awards and procedures, a national Twitter party is being hosted tonight at 9 p.m. ET by Hispanicize, the Latina Mom Bloggers network and other partners at the hashtag #Hispz15. Participants will qualify for a grand prize pass to Hispanicize 2015 valued at $750 and two $50 Target gift cards.

The 2015 Tecla Award categories are:

Best Latina Fashion/Beauty Blogger

Best Latino Parenting Blogger

Best Latino Food Blogger

Best Latino Sports/Fitness Blogger

Best Latino Technology Blogger

Best Latino Travel Blogger

Best Latino Entertainment Blogger

Best Political Blogger

Best Latino Business/Finance Blogger

Best Web Site/Blog Covering Latino News

Best Latino on YouTube

Best Latino on Vine or Instagram Video

Best Latina on Twitter

Best Latino on Twitter

Best Latino Facebook Fan Community

Best Spanish-language or Bilingual Blogger or Vlogger

Best Latino Pinterester

Most Creative Sponsored Blog Post

Most Creative Sponsored Vlog Post

Most Creative Sponsored Vine or Instagram Video Post

Best Social Media Marketing Campaign of the Year

Best Non Profit or Cause-related Marketing Campaign of the Year

Hispanic Social Media Agency of the Year

Best Marketing Professional Doing Hispanic Social Media

Best Use of Instagram and/or Vine for Social Media Marketing

Best Broadcast TV or Cable Network doing Social TV

Best Hispanic Brand Facebook Fan Page Community

Best Reality Show Doing Social TV

Most Admired Latino Celebrity on Social Media

Best Use of Social Media by a Hispanic Publication

The Tecla Awards will unite and celebrate the entire industry of Latino social media and digital marketing at a time when a growing number of brands and agencies are heavily seeking to work with bloggers, micro-bloggers and other content creators.

In tandem with the most advanced blogging and social media courses ever offered at the Hispanicize event, the Tecla Awards program will serve as a major catalyst for professionalizing blogging and the industry of Hispanic and multicultural social media.

Awards process and categories

To ensure the integrity of the awards program process, a prestigious panel of 30 judges consisting of 10 top bloggers, 10 top brand marketers and 10 top marketing agencies will select all the winners.

The Tecla Awards are open to all bloggers who are either Latino or create content that targets Hispanic and/or multicultural audiences. The current web traffic or following a blogger or micro-blogger has is irrelevant to the awards. The Tecla Awards are being created to showcase excellent work so this means the awards may introduce a lesser know talent to the world.

Partners of the Hispanicize brand of companies and individuals from other blogger content marketing networks themselves will not be eligible to win any of the awards but the brands and/or agencies who work with them will not be excluded from submitting entries.

About the Tecla Awards
Named after the Spanish-language word for an individual key on a keyboard, the Tecla Awards recognize excellence in Latino blogging, micro-blogging and social media marketing.

The Tecla Awards will be held annually at the Hispanicize event. The awards feature 30 categories, 20 focused on Latino bloggers and micro-blogging and 10 devoted to brands, multicultural marketing agencies and media companies.

About Hispanicize 2015
Now in its sixth year, Hispanicize 2015 Week (www.HispanicizeEvent.com) (#Hispz15) is the iconic, largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment and tech entrepreneurship. A production of the Hispanicize companies that include the Latina Mom Bloggers network, Being Latino, Hispanicize Wire and the Hispanic PR Blog, Hispanicize 2015 is expected to gather more than 2,100 of the nation’s most influential Latino professionals from the industries of blogging, journalism, music, marketing, film and business over five days. The event will take place in downtown Miami March 16-20, 2015.

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2015 is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA).

About Latina Mom Bloggers
Latina Mom Bloggers is one of the largest blogger networks of Hispanic social media influencers with nearly 1,000 vetted members.

Latina Mom Bloggers is a 100% Latino-owned social media-marketing platform that connects Latina bloggers and social media influencers with brands via meaningful and culturally relevant campaigns that produce measurable results for clients.

Latina Mom Bloggers is part of the Hispanicize platform of companies that include the annual Hispanicize event, Being Latino, Hispanicize Wire and the Hispanic PR Blog.

For more information on Latina Mom Bloggers, visit http://www.latinamombloggers.com/.

Blogging industry trade partner iBlog Magazine will participate in presentation of awards program

Hispanicize 2015, the nation’s largest annual Latino trends, newsmakers and marketing event, and its sister company the Latina Mom Bloggers network today announced the launch of the Tecla Awards for excellence in Latino blogging, micro-blogging and social media marketing.

“These prestigious awards will showcase the increasingly sophisticated and impressive work that Latino bloggers, micro bloggers, journalists, brands and agencies are executing in the digital multicultural space,” said Manny Ruiz, founder and creative director of the Hispanicize event. (See the official recap for Hispanicize 2014 here: http://youtu.be/AYizCcZ0D0k).

“The Tecla Awards will unite and celebrate the entire industry of Latino social media and digital marketing at a time when a growing number of brands and agencies are heavily seeking to work with bloggers, micro-bloggers and other content creators,” said Piera Jolly, Co-CEO of the Latina Mom Bloggers network that features nearly 1,000 lifestyle, mom, tech, travel, male and other Latino bloggers.

In tandem with the most advanced blogging and social media courses ever offered at the Hispanicize event, the Tecla Awards program will serve as a major catalyst for professionalizing blogging and the industry of Hispanic and multicultural social media.

Nominations and awards process

Conducted in alliance with iBlog Magazine (iBlogMagazine.com), the blogging industry’s premier trade media outlet, the inaugural Tecla Awards will feature 25 award categories, 20 focused on Latino bloggers and micro-blogging and five devoted to multicultural marketing agencies and brands. The word Tecla in Spanish stands for an individual key on a keyboard.

The nominations process for the Tecla Awards officially commences August 1 and ends November 30. Except for two categories specific to Spanish-language content creation, all nominations will be treated equal regardless of language.

The Tecla Awards gala will kick off Hispanicize 2015 Week on March 16, 2015, the first day of the annual Latino trends event that will take place in Miami’s InterContinental Hotel, March 16-20. To underscore the importance of March 16 for bloggers, the Hispanicize event is also hosting its second annual Latino Blogger and Journalist Pre-Treat earlier in the day of March 16.

Awards process and categories

To ensure the integrity of the awards program process, a prestigious panel of 30 judges consisting of 10 top bloggers, 10 top brand marketers and 10 top marketing agencies will select all the winners. Partners of the Hispanicize brand of companies and individuals from other blogger content marketing networks themselves will not be eligible to win any of the awards but the brands and/or agencies who work with them will not be excluded from submitting entries.

The blogging, social media and marketing award categories are:

Best Latina Fashion/Beauty Blogger

Best Latino Parenting Blogger

Best Latino Food Blogger

Best Latino Sports/Fitness Blogger

Best Latino Technology Blogger

Best Latino Travel Blogger

Best Latino Entertainment Blogger

Best Political Blogger

Best Latino Business or Finance Blogger

Best Latino Cultural News Web Site

Best Use of Instagram for Social Media Marketing

Best Latino on YouTube

Best Latino on Vine or Instagram Video

Best Latina on Twitter

Best Latino on Twitter

Best Spanish-language Blogger

Best Spanish-language Vlogger

Best Latino Pinterester

Most Creative Sponsored Blog Post

Most Creative Sponsored Vlog Post

Most Creative Sponsored Vine or Instagram Video Post

Best Latino Facebook Fan Page Community

Best Non Profit or Cause-related Marketing Campaign of the Year

Best Social Media Marketing Campaign of the Year

Best Latino Celebrity in Social Media

About the Tecla Awards
Named after the Spanish-language word for an individual key on a keyboard, the Tecla Awards recognize excellence in Latino blogging, micro-blogging and social media marketing.

The Tecla Awards will be held annually at the Hispanicize event. The awards feature 25 categories, 20 focused on Latino bloggers and micro-blogging and five devoted to multicultural marketing agencies and brands.

About Hispanicize 2015
Now in its sixth year, Hispanicize 2015 Week (www.HispanicizeEvent.com) (#Hispz15) is the iconic, largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment and tech entrepreneurship. A production of the Hispanicize companies that include the Latina Mom Bloggers network, Being Latino, Hispanicize Wire and the Hispanic PR Blog, Hispanicize 2015 is expected to gather more than 2,100 of the nation’s most influential Latino professionals from the industries of blogging, journalism, music, marketing, film and business over five days. The event will take place in downtown Miami March 16-20, 2015.

The Hispanicize event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2015 is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA).

About Latina Mom Bloggers
Latina Mom Bloggers is one of the largest blogger networks of Hispanic social media influencers with nearly 1,000 vetted members.

Latina Mom Bloggers is a 100% Latino-owned social media-marketing platform that connects Latina bloggers and social media influencers with brands via meaningful and culturally relevant campaigns that produce measurable results for clients.

Latina Mom Bloggers is part of the Hispanicize platform of companies that include the annual Hispanicize event, Being Latino, Hispanicize Wire and the Hispanic PR Blog.

For more information on Latina Mom Bloggers, visit http://www.latinamombloggers.com/.

Every great performance deserves an encore.

In recognition of the great success the Hispanicize event (www.HispanicizeEvent.com) experienced this year at Downtown Miami’s InterContinental Hotel, Hispanicize event organizers announced today that the prestigious hotel will once again host Hispanicize 2015 Week, March 16-20, 2015.

This is the first time in the event’s sixth year history that it will be held in the same hotel two years in a row.

“The InterContinental is perfectly equipped and centrally located to handle the growth and exciting evolution of our event,” said Manny Ruiz, founder of the Hispanicize event.

A production of the Hispanicize companies that include the Latina Mom Bloggers network, Being Latino, Hispanicize Wire and the Hispanic PR Blog, Hispanicize 2015 is expected to eclipse the more than 1,700 Latino influencers from the fields of blogging, marketing, journalism, film, music and tech entrepreneurship that attended this year’s event.

(See the official recap for Hispanicize 2014 here: http://youtu.be/AYizCcZ0D0k).

About Hispanicize 2015

Now in its sixth year, Hispanicize 2015 Week (www.HispanicizeEvent.com) (#Hispz15), is the iconic, largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment and tech entrepreneurship. The event will take place in downtown Miami March 16-20, 2015.

Hispanicize 2015 is expected to gather more than 2,100 of the nation’s most influential Latino professionals from the industries of blogging, journalism, music, marketing, film and business over five days.

The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2015 is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA).

Hispanicize event (www.HispanicizeEvent.com) fans, the march to Hispanicize 2015 Week has officially begun!

With a vow to raise the bar higher than ever before, organizers of the nation’s largest U.S. Hispanic trends event announced that Hispanicize 2015 Week will take place March16-20, 2015 in downtown Miami.

A production of the Hispanicize companies that include the Latina Mom Bloggers network, Being Latino, Hispanicize Wire and the Hispanic PR Blog, Hispanicize 2015 is expected to eclipse the more than 1,700 Latino influencers from the fields of blogging, marketing, journalism, film, music and tech entrepreneurship that attended this year’s event.

(See the official recap for Hispanicize 2014 here: http://youtu.be/AYizCcZ0D0k).

“We’ve done a lot of homework to ensure Hispanicize 2015 is a more creative, ambitious, engaging, entertaining and relevant event than anything anybody could ever imagine,” said Manny Ruiz, chairman of the Hispanicize companies. “We will spare no resources in delivering a world class program that will be simply astonishing in depth, quality and polish.”

HISPANICIZE HX EVENTS RETURN

In preparation for the 2015 event, Hispanicize will once again host a series of sponsored multi-industry regional events that will spotlight talented Latinos, including music artists and more. The so-called Hispanicize HX events will be held in New York, Los Angeles, Miami, and Chicago, among other cities. Sponsorship opportunities for those regional events and the national event are available by contacting sponsorship@hispanicizeevent.com.

Below are some key questions and answers about Hispanicize 2015:

Q: Hispanicize 2015 is slated to take place in late March. Why did you move it from April?

A: Hispanicize always takes place in early April but in looking at the 2015 calendar we didn’t want to conflict with Easter Week, Spring Break and the Jewish Passover. Late March in Miami keeps us in the prime time period of our event and works wonderfully for our northern friends who will appreciate getting out of the cold.

Q: Is the event five full days?

A: As it has since 2013, Hispanicize consists of a big “pre-event” day that is specially tailored to bloggers, media and marketers on Monday, March 16 and then four full days. Every day will matter and every day will prove surprising in a very special way.

Q: SXSW overlaps with some of your March dates. How do you think that will that impact Hispanicize 2015?

A: Hispanicize is one of a kind and will hold its own because of its razor-focus, relentless devotion to all things U.S. Hispanic media, marketing and entertainment. Our corporate partners are already lining up and we believe that God willing Hispanicize 2015 will be the greatest event created yet in terms of scope, scale, focus, quality speakers, entertainment and business opportunities in the U.S. Hispanic space. Over the course of the next several weeks and months, you’ll understand why we feel so forcefully about Hispanicize 2015.

Q: Who are the key audiences you want to attract to Hispanicize 2015?

A: We’re staying true to our core key audiences: bloggers, brand marketers and journalists. At the same time we have a growing following from the Latin music industry, tech entrepreneurship and film industries so they too will continue to find great content, speakers and connections at the event. Collectively they make Hispanicize be what it is.

From an audience point of view the biggest change in 2015 will be that we will begin to open parts of the event more to the general public. We will do that in such a way that at its core the event is true to the influencers but in others it’s more accessible to the public. Our goal is not to be a monster size event but to focus on quality vs. quantity.

Q: What else will you be doing differently next year?

A: We’re always proud to say that “you never know what to expect at Hispanicize” and in 2015 we will up the ante significantly to underscore that slogan. Our call for sessions and speakers is going out next week and will culminate much earlier than ever, October 31, precisely because of the new things we’re about to announce. Just as the 3M Positive Impact Awards greatly enhanced our program this year, we believe new things are on the horizon that will further revolutionize the event.

Q: When will Hispanicize 2015 begin to connect with potential sponsors?

A: For sponsors with big vision stuff, right now is important. Sponsorship opportunities are available by contacting us via email at sponsorships@hispanicize.com.

For Event Updates

To stay connected to Hispanicize 2015 news and other headlines about the newsmakers who spoke at this year’s Hispanicize event, download the free Hispanicize app at the iTunes or Android stores. The HispanicizeEvent.com web site will feature news about the event throughout the year and the soon to be relaunched Hispanicize.com will also feature many of the latest headlines.

About Hispanicize 2015
Now in its sixth year, Hispanicize 2015 Week (www.HispanicizeEvent.com) (#Hispz15), is the iconic, largest annual event for Latino trendsetters and newsmakers in journalism, blogging, marketing, entertainment and tech entrepreneurship. The event will take place in downtown Miami March 16-20, 2015.

Hispanicize 2015 is expected to gather more than 2,100 of the nation’s most influential Latino professionals from the industries of blogging, journalism, music, marketing, film and business over five days.

The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2015 is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA).

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Grammy and multi-Latin Grammy winner singer/songwriter/composer, Carlos Vives to be honored with the Latinovator Award at Hispanicize 2014 luncheon on Thursday, April 3rd. In addition, Vives’ will be making major announcements at an exclusive press conference on Friday, April 4th.

The Latinovator Awards recognize Latino celebrities, business professionals and other high achievers who have become crossover successes or whose stories of achievements are remarkable or inspirational.

“Carlos Vives countless achievements in music industry make him a standout entertainer who has lasted the test of time,” said Manny Ruiz, organizer and creative director of Hispanicize 2014. “Like other Latino visionaries, Carlos embodies what a Latinovator is, a star who holds his country close to his heart. Being a Goodwill Ambassador for UNICEF and having so many charitable efforts alone, are admirable.”

In addition to being honored with a Latinovator Award, Carlos Vives will be collaborating with Coca-Cola in a special session on Wednesday, April 2nd, and will also hold a press conference at Hispanicize Event on Friday, April 4th, announcing the launch of his new album “Mas + Corazon Profundo,” which will be released on May 13th. Vives’ will also premier a new music video for the #1 hit single “El Mar De Sus Ojos” Feat. ChocQuibTown.

Sponsorship and Registration Information

The presenting sponsor and exclusive beauty care sponsor of the event is Procter & Gamble. As of today, other announced sponsors include: 3M, Toyota, Google, McDonald’s, Sherwin-Williams, Crest, Home Depot, Coffee-mate, Burson-Marsteller, Transitions, Fox News Latino, NASDAQ’s GlobeNewswire, Vme TV, Florida Blue, The Zocalo Group, Visit Philadelphia, The Axis Agency, Sensis Agency, Hispanicize Wire, Textter, Balsera Communications, El Sol Newspaper, Latinum Network, BodenPR and many more consumer products, food, fashion and lifestyle, toy and travel brands who will shortly be disclosed. Media partners include Being Latino, NPR’S Latino USA, Latin Heat, Media Moves, PRODU, OVN Latino and iBlog Magazine.

Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779. To reserve a hotel room visit:

http://www.ihg.com/intercontinental/hotels/gb/en/miami/miaha/hoteldetail?qAdlt=1&qChld=0&qRms=1&qIta=99801505&qGrpCd=SKS&qPSt=0&qSmP=3&qWch=0&qSHp=1&qBrs=6c.hi.ex.rs.ic.cp.in.sb.cw.cv&qSrt=BRAND_SORT&qRpp=25&qRRSrt=rt&qFRA=1&srb_u=1&icdv=99801505

About Carlos Vives
Carlos Vives, composer, actor, and entrepreneur, was named the most important artist of 2013 in Latin America. Considered one of the biggest and most influential artists in music who has transcended boundaries for over 2 decades, with more than 20 million albums sold, a Grammy and 7 Latin Grammys, 23 nominations by the Recording Academy (American & Latin), and multiple gold and platinum albums. He became the first Colombian artist to take home a Gramophone from the Recording Academy. Carlos Vives in less than 5 months charted two singles at #1 without releasing a new album that year. In 2012 he participated as a judge on La Voz Colombia (The Voice Colombia), and his album, “Corazon Profundo” debuted at #1 in sales and has produced four consecutive #1 singles in Colombia. The songs, “Volvi a Nacer”, “Como Le Gusta a Tu Cuerpo” y “Bailar Contigo” were all #1 on Billboard, also reaching #1 in Mexico, Venezuela, Chile, Argentina, Ecuador, Peru, and Central America. He was the big winner at the 2013 Latin Grammy Awards and nominated for an American Grammy as well as Latin Billboards.

About Hispanicize 2014
Now in its fifth year, Hispanicize 2014 (http://www.HispanicizeEvent.com) (#Hispz14) is the iconic, largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, technology, film and music. Co-chaired by award winning journalist Maria Hinojosa of NPR’s Latino USA and Patricia Pineda, Group Vice President of the Hispanic Business Strategy Group of Toyota Motor North America, Hispanicize 2014 is expected to gather more than 1,700 of the nation’s most influential Latino professionals from the industries of blogging, journalism, technology, music, marketing, film and business over four full days. Featuring U.S. Hispanic thought leaders and celebrities, the 5th anniversary edition of Hispanicize will be taking place at the InterContinental Miami hotel with several offsite events at major cultural venues. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico. Hispanicize 2014, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the InterContinental Miami hotel, April 1-4, 2014 in downtown Miami.

Gain detergent and GRAMMY® award winning band La Santa Cecilia are teaming up to bring fans a joyful experience through the “Música para tu Nariz” campaign for Gain flings!, the newly launched single-use laundry pacs that are proven to be music to your nose.

“We are ecstatic to have La Santa Cecilia as our ‘partners in joy’ to bring our #musicaparatunariz program to life,” said Diana Bañuelos, P&G Brand Manager for Gain. “Through their music, the band embodies the joy and passion that we strive to bring to our consumers with our Gain flings! scent experience.”

La Santa Cecilia will be doing a special performance at Gain’s “Música Para Tu Nariz: Best Smelling Concert”, taking place Friday, April 4th at 4pm ET at Hispanicize 2014, the annual Latino trends event for bloggers, journalists, marketers and other Latino influencers. Fans can follow the band’s journey and join the conversation on Twitter through @GainLatino and @LaSantaCecilia, using the hash tag #musicaparatunariz, as well as on Instagram through @Gainlaundry.

Scent is a passion point for consumers– this is particularly true of Hispanics, for whom scent is usually at the center of their product experience. Hispanic consumers have long celebrated the joyful feeling Gain detergent gives them. However, many times they are not able to easily describe the exact feeling that the scent of Gain brings to their everyday lives.

To help articulate this feeling, Gain commissioned a study led by renowned scent expert Dr. Alan Hirsch and Innerscope Research, with Gain users to see how their feelings for Gain flings’ scent measured up to one of their favorite pastimes: listening to their favorite music. The results impressively showed that the scent of Gain flings! gives you more joy than your favorite music, and it can also make listening to your favorite music more enjoyable.

“We are very excited to be working with Gain flings! to bring this scent experience to our fans,” said Miguel Ramirez, La Santa Cecilia percussionist. “We love the joy that the aroma of Gain awakens for us, especially when we are out of tour for long periods of time. It is very comforting to open our luggage and smell the wonderful aroma of Gain, which reminds us of home,” added Ramirez.

“Something that we have in common with Gain is that we love surprising our fans with joyful experiences,” said La Santa Cecilia lead vocalist, La Marisoul. “As Gainiacs, we could definitely relate to the study results for two reasons: music has been a source of joy for us since we were little, and most importantly, we love smelling good so we can put our best face forward to our fans!”

As part of the partnership, Gain and La Santa Cecilia will be creating exclusive content for fans to promote the new Gain flings!, including turning consumer reviews and comments into song. This content will be shared on the brand’s digital platforms and @GainLatino page on Twitter.

In addition, La Santa Cecilia will be doing a special performance at Gain’s “Música Para Tu Nariz: Best Smelling Concert”, taking place Friday, April 4 at Hispanicize 2014, the annual Latino trends event for bloggers, journalists, marketers and other Latino influencers. Fans can follow the band’s journey and join the conversation on Twitter through @GainLatino and @LaSantaCecilia, using the hash tag #musicaparatunariz, as well as on Instagram through @Gainlaundry.

Gain launched new Gain flings!, the best Gain ever, earlier this year. Scientifically proven to be music to your nose, Gain flings! bring a new level of joy to the laundry room experience that is unlike any other laundry pac. Each Gain fling! is packed with the best Gain scent experience yet, plus the odor removal power of Febreze and the extra cleaning power of OxiBoost.

Visit www.ilovegain.com/flings or www.yoamogain.com/flings for more information.

About Gain®

Gain detergent is currently available at drug, grocery and mass stores. With detergents and fabric softeners, dryer sheets, dish washing liquids, scent boosters, dryer bars and more, Gain will fill every room in your home with scents that are music to your nose. For more Gain laundry fun visit yoamoagain.com, http://www.youtube.com/Gain or follow Gain Laundry on Facebook and Twitter.

About Procter & Gamble

P&G serves approximately 4.8 billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Ace®, Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Fusion®, Gain®, Gillette®, Head & Shoulders®, Iams®, Lenor®, Mach3®, Olay®, Oral-B®, Pampers®, Pantene®, Prestobarba®, SK-II®, Tide®, Vicks®, Wella®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About La Santa Cecilia

La Santa Cecilia consists of accordionist and requintero Jose “Pepe” Carlos, bassist Alex Bendana, percussionist Miguel Ramirez, and lead vocalist La Marisoul, whose captivating voice sings about love, loss and heartbreak. Their influences range from Miles Davis to The Beatles, Led Zeppelin to Janis Joplin and Mercedes Sosa to Ramon Ayala. Their common love of music and openness to all genres led them to the concept of La Santa Cecilia in 2007 – named after the patron saint of musicians. In 2013, the band released their major label debut Treinta Dias (30 Days), which featured a captivating collaboration with fan Elvis Costello on “Losing Game.” Now, just after their GRAMMY® win for Best Latin Rock, Urban or Alternative Album, the band presents their new album Someday New. The album features seven new tracks, which include a heartfelt Spanglish rendition of The Beatles iconic “Strawberry Fields Forever”, plus their new unforgettable Mexican classic “Como Dios Manda”; as well as a fresh new radio-edit of their single “Monedita” and the full version of their moving, and militant “ICE – El Hielo.”

About Hispanicize 2014

Now in its fifth year, Hispanicize 2014 (http://www.HispanicizeEvent.com) (#Hispz14) is the iconic, largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, technology, film and music. Co-chaired by award winning journalist Maria Hinojosa of NPR’s Latino USA and Patricia Pineda, Group Vice President of the Hispanic Business Strategy Group of Toyota Motor North America, Hispanicize 2014 is expected to gather more than 1,700 of the nation’s most influential Latino professionals from the industries of blogging, journalism, technology, music, marketing, film and business over four full days. Featuring U.S. Hispanic thought leaders and celebrities, the 5th anniversary edition of Hispanicize will be taking place at the InterContinental Miami hotel with several offsite events at major cultural venues. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico. Hispanicize 2014, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the InterContinental Miami hotel, April 1-4, 2014 in downtown Miami.

About Universal Music Group

Universal Music Group is the world’s leading music company with wholly owned operations in 60 territories. Its businesses also include Universal Music Publishing Group, the industry’s leading global music publishing operation. Universal Music Group’s record labels include A&M/Octone, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Geffen Records, Interscope Records, Island Records, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Universal Music Latino, Universal Republic and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalogue of music in the industry, which includes the last 100 years of the world’s most popular artists and their recordings. UMG’s catalogue is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes Global Digital Business, its new media and technologies division and Bravado, its merchandising company. Universal Music Group is a unit of Vivendi, a global media and communications company.

 

Hispanicize Event today announced that Puerto Rican singer “Sie7e” will perform at the first annual Positive Impact Awards, a national program fully sponsored by 3M that recognizes outstanding Latinos who give back to their community selflessly and in big ways.

Sie7e’s musical style is a fusion of rhythms in which one can find reggae, batucada and bomba. His lyrics are accompanied by social, humor, irony and love. Many describe Sie7e’s music as happy or “Feel Good Music”.

“Sie7e’s intention is to spread positivity and the message of happiness, peace and love through his music. Our awards are about uplifting our Latino community and inspiring others to reach for their dreams by being role models in their communities, it’s a perfect match” said Hispanicize Event co-founder, Katherine Johnson.

Sie7e found great success in 2011 with “Tengo Tu Love,” the first single of his third album, “Mucha Cosa Buena,” which immediately reached the top of Billboard’s radio and sales charts. It was with this song that he achieved international fame, 30 countries in Latin America and Europe were familiar with his music.  During Hispanicize, Sie7e returns with the first single of what will be his fourth production. “So What” is the title of the new song that sounds both retro and modern.

The Positive Impact Awards red carpet will begin at 6:30pm, show time is set for 7p.m on Thursday, April 3rd.  Tickets for Hispanicize Event—an event that brings together Latino trendsetters in the fields of music, film, tech, journalism, PR and marketing, and brands—are on sale at www.HispanicizeEvent.com. Hispanicize runs from April 1-4th at the Intercontinental Hotel in downtown Miami.  In addition to Sie7e, the awards gala will include several celebrity appearances and close with a performance by a legendary Latin musician that is to be announced.

Sponsorship and Registration Information
The presenting sponsor and exclusive beauty care sponsor of the event is Procter & Gamble. As of today, other announced sponsors include: 3M, Toyota, Google, McDonald’s, Sherwin-Williams, Crest, Home Depot, Coffee-mate, Burson-Marsteller, Transitions, Fox News Latino, NASDAQ’s GlobeNewswire, Vme TV, Florida Blue, The Zocalo Group, Visit Philadelphia, The Axis Agency, Sensis Agency, Hispanicize Wire, Textter, Balsera Communications, El Sol Newspaper, Latinum Network, BodenPR and many more consumer products, food, fashion and lifestyle, toy and travel brands who will shortly be disclosed. Media partners include Being Latino, NPR’S Latino USA, Latin Heat, Media Moves, PRODU, OVN Latino and iBlog Magazine.

Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779. To reserve a hotel room visit:

http://www.ihg.com/intercontinental/hotels/gb/en/miami/miaha/hoteldetail?qAdlt=1&qChld=0&qRms=1&qIta=99801505&qGrpCd=SKS&qPSt=0&qSmP=3&qWch=0&qSHp=1&qBrs=6c.hi.ex.rs.ic.cp.in.sb.cw.cv&qSrt=BRAND_SORT&qRpp=25&qRRSrt=rt&qFRA=1&srb_u=1&icdv=99801505

About Hispanicize 2014
Now in its fifth year, Hispanicize 2014 (http://www.HispanicizeEvent.com) (#Hispz14) is the iconic, largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, technology, film and music.

Co-chaired by award winning journalist Maria Hinojosa of NPR’s Latino USA and Patricia Pineda, Group Vice President of the Hispanic Business Strategy Group of Toyota Motor North America, Hispanicize 2014 is expected to gather more than 1,700 of the nation’s most influential Latino professionals from the industries of blogging, journalism, technology, music, marketing, film and business over four full days. Featuring U.S. Hispanic thought leaders and celebrities, the 5th anniversary edition of Hispanicize will be taking place at the InterContinental Miami hotel with several offsite events at major cultural venues.

The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2014, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the InterContinental Miami hotel, April 1-4, 2014 in downtown Miami.

The Quiet Riot and Ozzy Osbourne bassist to share insights on his musical journey from  playing local gigs in Miami to touring and recording with legendary rock bands.

Hispanicize today announced the first artist of the “Exclusive Artist Q&A “ series, which is to become a staple during the annual Latino trends event.  Rockstar bassist Rudy Sarzo will debut the first Q&A on Tuesday, April 1st at 3pm ET at Intercontinental Hotel, Miami, FL. Te Para Tres host, Pili Montilla, and Musician Interviews host/guitarist Anu Gunn, will lead the conversation. The intimate session will explore Sarzo’s mark in the history of rock, his contributions in the English-speaking music industry, as well his role in the Latin music industry for over 20 years.

As a member of Ozzy Osbourne’s band Sarzo has toured the world. As a member of Quiet Riot, Rudy recorded the multi-platinum albums “Metal Health”, the first Heavy Metal debut to reach #1 on the Billboard charts, and as a member of Whitesnake, Rudy recorded the multi-platinum album “Slip of the Tongue”. Rudy Sarzo’s recordings with all of these artists combined has sold over 30 million copies.

Rudy is also the author of the book “Off The Rails: Aboard the Crazy Train in the Blizzard of Ozz,” an insight into the late great guitar virtuoso Randy Rhoads’ life. Today, Rudy Sarzo is touring the world participating in various projects, including Queensrÿche, Animetal USA and Rock n’ Roll Fantasy Camp.

To RSVP for this EXCLUSIVE ARTIST Q&A please visit http://bit.ly/1nopgy6

For tickets to 4-day conference please visit www.HispanicizeEvent.co Or contact info@hispanicizeevent.com

Sponsorship and Registration Information
The presenting sponsor and exclusive beauty care sponsor of the event is Procter & Gamble. As of today, other announced sponsors include: 3M, Toyota, Google, McDonald’s, Sherwin-Williams, Crest, Home Depot, Coffee-mate, Burson-Marsteller, Transitions, Fox News Latino, NASDAQ’s GlobeNewswire, Vme TV, Florida Blue, The Zocalo Group, Visit Philadelphia, The Axis Agency, Sensis Agency, Hispanicize Wire, Textter, Balsera Communications, El Sol Newspaper, Latinum Network, BodenPR and many more consumer products, food, fashion and lifestyle, toy and travel brands who will shortly be disclosed. Media partners include Being Latino, NPR’S Latino USA, Latin Heat, Media Moves, PRODU, OVN Latino and iBlog Magazine.

Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779. To reserve a hotel room visit:

http://www.ihg.com/intercontinental/hotels/gb/en/miami/miaha/hoteldetail?qAdlt=1&qChld=0&qRms=1&qIta=99801505&qGrpCd=SKS&qPSt=0&qSmP=3&qWch=0&qSHp=1&qBrs=6c.hi.ex.rs.ic.cp.in.sb.cw.cv&qSrt=BRAND_SORT&qRpp=25&qRRSrt=rt&qFRA=1&srb_u=1&icdv=99801505

About Hispanicize 2014
Now in its fifth year, Hispanicize 2014 (http://www.HispanicizeEvent.com) (#Hispz14) is the iconic, largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, technology, film and music.

Co-chaired by award winning journalist Maria Hinojosa of NPR’s Latino USA and Patricia Pineda, Group Vice President of the Hispanic Business Strategy Group of Toyota Motor North America, Hispanicize 2014 is expected to gather more than 1,700 of the nation’s most influential Latino professionals from the industries of blogging, journalism, technology, music, marketing, film and business over four full days. Featuring U.S. Hispanic thought leaders and celebrities, the 5th anniversary edition of Hispanicize will be taking place at the InterContinental Miami hotel with several offsite events at major cultural venues.

The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2014, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the InterContinental Miami hotel, April 1-4, 2014 in downtown Miami.