(via LatinHeat magazine)

Hispanicize 2014 (www.HispanicizeEvent.com), the nation’s largest gathering of Latino influencers in blogging, journalism, film, marketing, music and tech is now right around the corner April 1-4, 2014.  The 5th anniversary edition is expected to bring more than 1,700 attendees and for the third year in a row will feature a Latino Film Showcase directed by Calixto Chinchilla, founder and emeritus executive director of the New York International Latino Film Festival.

We recently sat down with Hispanicize event founder Manny Ruiz and Calixto to learn what’s in store for Latino filmmakers at Hispanicize 2014.

What is Calixto’s role in this edition of Hispanicize?

 

Manny: Having Calixto lead our U.S. Latino Film Showcase is a great privilege because he is the biggest advocate I know for Latino filmmakers and he’s got an incredible track record of pioneering the space of film festivals and Hispanic entertainment in general.  We couldn’t be more pleased to work with him because he’s laying down a strong foundation for the evolution of U.S. Latino film at Hispanicize.

Calixto: I want everyone to know that this coming year will be special.  The Hispanicize team and I are working at breakneck speed to build a stronger, more effective and memorable Hispanicize event in 2014.

How has the film portion of Hispanicize evolved?

Calixto: What has evolved is our vision of how to better integrate the film showcase into Hispanicize. We’re pruning the program to strengthen it for the future by taking what worked in last year’s event and enhancing it.   As the largest conference for marketers, bloggers, journalists and influentials, we want to create a stronger synergy between what’s great about Hispanicize and tie it with film.  We are improving at every level from our panels to music events. So, instead of having just film exclusive forums and possibly limiting the audience, you can expect more multifaceted forums that better connect marketers and brands to the world of film.

Manny: One of the biggest things the rest of the Hispanicize event will inject into the film showcase is the synergy Calixto is alluding to.  A perfect example of that is our new partnership with the Latino Startup Alliance because we’re going to provide in-depth sessions on the business of financing film projects, accessing capital and marketing that if attended by filmmakers will help them tremendously.

How will you showcase actual films at Hispanicize 2014?

Calixto: We’re going to showcase feature films and short films in a more strategic and integrated way.  For example, this year, the first day of the event will be a major, event-wide event that will not only be created in partnership with the Miami International Film Festival (MIFF) but will also not compete with any other program or activity at Hispanicize 2014.  We had a very successful red carpet opening for Filly Brown with MIFF at Hispanicize 2013 so we know the results will be even greater in 2014 because this will be a focal point event in partnership with MIFF and it will take place at one of Miami’s premier movie theaters.

Manny: The bottom line is that whichever film gets that major red carpet film night is going to have a massive splash because we’re guaranteeing massive media and social media coverage for that film and its stars.  We have been doing film for three years at Hispanicize and we’ve had some tough lessons along the way that we’ve taken to heart on how to vastly improve everything about how our media and social media machine can work in favor of our filmmakers.

Outside of the red carpet night, what else are you doing with feature films and short films?

Calixto: We’re finalizing how many other feature films will be part of this year’s event but what I can tell you is that we will have fewer feature film slots in order to better focus resources and media on those films.  In terms of short films by Latino filmmakers, we will be giving them prominent space inside the event hotel with a dedicated theater room to see the films selected in a looping fashion all four days of the event.  We’re going to curate the shorts for a total run time of approximately 2 hours but attendees will be able to come and go as they please.

Manny: We are passionate about film because this is my true personal passion so for all of you filmmakers who are reading this story just know that Hispanicize 2014, and Hispanicize the social media platform in general – is deeply committed to helping you be successful.  We’re no fools and it’s not because we’re purely altruistic about doing this either.  We know that if we can help you be successful, we will be successful as we ourselves delve more into film.

What will be the focus of the film panels this year?

Calixto: We’ll be announcing these soon but one can expect forums – film and others – that better connect the worlds of marketing, finance and brands.  For example, we will delve into the use of social media for crowd funding and marketing of films specifically.  We will also explore how to tap into influential bloggers to build effective word of mouth strategies that best reach Latino film audiences.  As Latinos are the largest segment of moviegoers in the country, more marketers are looking for ways to integrate their brands in film, as well as share learning’s in reaching this elusive audience.

Manny: Every single day of this intense four-day event will have something to offer filmmakers in terms of content that helps them drive the business and marketing side of their artistic endeavors.  We believe the artistic part is important and we will address parts of that but Hispanicize is about helping Latino filmmakers connecting the business, marketing and digital dots because we can do that with excellence.

How will you provide more marketing and visibility muscle to the films and filmmakers at the event?

Calixto: That’s a big part of what the Hispanicize event platform is about.  A filmmaker can expect a premier platform that not only speaks to them as filmmakers but also connects them with influencers from various sectors from social media, brands, music, journalists, and film. What Hispanicize creates is a unique networking opportunity that filmmakers typically won’t find at a film festival.

Manny: To add to what Calixto said, we are the largest and only multi-industry gathering of Latino content creators.  Period.  That is a huge advantage the Hispanicize event and something we will tenaciously build on.  Beyond that, we have a lot more experience in learning how to create visibility for our filmmakers by leveraging the power of our media and social media partnerships and alliances.  One of the most important tools, for example, that we created in time for Hispanicize 2014 this year is the launch of Hispanicize Wire (www.HispanicizeWire.com).  Hispanicize Wire is an incredible press release, multimedia and social media distribution platform that is extremely affordable and that we believe all filmmakers trying to reach U.S. Hispanics will use to promote their projects.  Hispanicize Wire itself is configured for this and will be widely used at the event and beyond it because it was created with Latino filmmakers in mind.

Is there anything filmmakers can do to get their films in your radar for Hispanicize 2014?

Calixto:  The great news is that we’re not charging for any submissions this year.  If anyone has a film project that they want to submit for consideration – feature or short – they can email me at calixto@hispanicizeevent.com.  Please include a private link to your project, a trailer as well as a synopsis.  We’re looking at films from now through January 31st and will be announcing our film slate by early to mid February.  We have a strong prefence for films that are produced, directed or acted by U.S. Latino filmmakers, which is our niche focus.

Manny: Any film that is selected, be they a feature or short film, will be heavily publicized starting with our Hispanicize Wire platform and continuing with specific entertainment and film media we are guaranteeing in 2014 will be at the event for this.  Obviously not everyone will garner the same attention as others but we think the eco system we’ve developed will be much stronger from the insights and experience we’ve had in doing film at Hispanicize for three years.

Hispanicize 2014 (http://www.HispanicizeEvent.com) (#Hispz14), the annual Latino trends event for media, social media, marketing, music and film, today offered a preview of an ambitious agenda that will bring greater emphasis to content for Hispanic journalists, bloggers and marketers while also expanding to include Latino tech, fashion and food.

“We’re working with the nation’s top Hispanic brand marketers and agencies to ensure that next year’s event is the most engaging and innovative one yet,” said Hispanicize event and Hispanicize Wire founder Manny Ruiz (@MannyRuiz).

Against the backdrop of Miami, Hispanic media and marketing capital of the U.S. and gateway to Latin America, Hispanicize 2014 (April 1-4) will feature an ambitious agenda of more than 65 sessions, 130 presenters, concerts, film screenings and other special offsite events. The event’s home will be the InterContinental Miami hotel.

Here’s an industry-by-industry look at what Hispanicize 2014 will offer:

Journalists and Bloggers

Hispanicize 2014 will once again feature separate content showcases tailored to the needs of Latino bloggers and to Hispanic journalists. In addition to giving bloggers and journalists their own in-depth tracks, Hispanicize 2014 will also feature premium, overlapping content focused on the topic of media entrepreneurship, one of the hottest topics in the industry.

To underscore the increasingly vital role journalists and bloggers will play at the event, organizers have tapped Latino USA and NPR legend Maria Hinojosa to co-chair Hispanicize 2014. In addition to being an award-winning journalist, Hinojosa personifies entrepreneurship as President of The Futuro Media Group.

As with previous Hispanicize events, event sponsors will have numerous top quality opportunities to engage with the Who’s Who of Latino bloggers and journalists that converge at the event.

Marketing/Social Media

One of the most important tracks of the event will continue with a triple focus on premium marketing research, award winning case studies from PR, advertising and social media as well as advanced how-to sessions. Unlike previous years, the entire marketing/social media track will put emphasis on advance level content.

Technology and Entrepreneurship

Building on its pilot program for Latino tech entrepreneurs that was featured at 2013 event, Hispanicize 2014 will work with various partner organizations to host several, in-depth programs to help Hispanic entrepreneurs harness the power of crowdfunding platforms, technology and marketing.

Fashion and Food

The 5th annual event will mark the full blown debut of Latino fashion and food into Hispanicize.

“Fashion and food activations will be creatively integrated into various parts of the event in order to complete the multi-sensory look, feel, sound and taste of the event,” said Ruiz.

Latin Music Showcase
For the second straight year the Latin Music Showcase will bring A-list and indie music artists to the event. In addition to music performances and memorable after parties, this showcase will also consist of professional development sessions examining the latest industry trends.

Film Showcase
The Latino Film Showcase of Hispanicize 2014 will include several professional development sessions, a major feature film premier and a special Short Film Chill Room. The short films will play in this special room in a continuously looping fashion. Only short films will be competition films in 2014.

Latinovators Showcase

The Latinovator Awards will once again return to recognize Latino celebrities, business professionals and other top achievers who have become crossover successes or whose stories are remarkable or inspirational. In addition to in-depth, event wide interviews with Latinovators like previous honorees Rita Moreno and Soledad O’Brien, the showcase will also consist of special sessions devoted to entrepreneurship and innovation.

National Advisory Board

The event’s content will be selected exclusively by a national advisory board comprised of more than 40 Hispanic brand marketing executives and influencers from the industries of advertising, public relations, journalism, social media, film, music, business and technology.

Call for Sessions and Speakers

To submit a stimulating session, speaker or presentation for the event, click on http://www.hispanicizeevent.com/about/session-submission. The submission deadline is November 17, 2013. Hispanicize 2014 will only showcase ideas that are fresh and have not been recycled from other conferences.

Early Bird Registration Discount until Oct. 31

Registration for Hispanicize 2014 are now open. A 25% early bird discount will be available through October 31 at https://hispz14.eventbrite.com/. Enter code “Earlybird14″ before checking out.

SPONSORSHIP OPPORTUNITIES AVAILABLE

Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779.


About Hispanicize 2014

Now in its fifth year, Hispanicize 2014 (http://www.HispanicizeEvent.com) (#Hispz14) is the iconic, largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation.

Hispanicize 2014 is expected to gather more than 1,700 of the nation’s most influential Latino professionals from the industries of blogging, journalism, music, marketing, film and business over four full days. Featuring U.S. Hispanic thought leaders and celebrities, the 5th anniversary edition of Hispanicize will be taking place at the InterContinental Miami hotel with several offsite events at major cultural venues.

The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.

Hispanicize 2014, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the InterContinental Miami hotel, April 1-4, 2014 in downtown Miami.

Sponsorship opportunities for Hispanicize 2014 events are available by contacting sponsorship@hispanicizeevent.com.

HispanicizeHX_tour_save-the-date_eblast

Building on the success of their annual Hispanicize event, organizers today announced the launch of Hispanicize HX, a regional events platform that starting in September will unite Latino influencers in 10 cities from the industries of journalism, blogging, music, marketing, film and business.

Hispanicize HX are dynamic regional events that will feature “TED Talks”-type presentations, high caliber networking and live music and/or DJs.

Powered by sister company Hispanicize Wire and working with regional media and partner organizations across the nation, Hispanicize HX events will take place from early September through early November in Miami, Los Angeles, New York, Chicago, Dallas, Houston, San Diego, San Francisco, Atlanta and Washington, DC.

“The content, style and high energy fun of Hispanicize HX are mini versions of what everyone experiences at the annual Hispanicize event,” said Manny Ruiz. (See the Hispanicize 2014 Preview Video: http://www.youtube.com/watch?v=4CjZ529JPf8) “Hispanicize HX is a powerful platform that will continuously unite thought leaders in order to improve their careers, lives and businesses.”

SPONSORSHIP OPPORTUNITIES AVAILABLE

Sponsorship opportunities for both the Hispanicize HX and Hispanicize 2014 events are available by contacting sponsorship@hispanicizeevent.com.

Hispanicize 2014 (www.HispanicizeEvent.com) is expected to gather more than 1,700 of the nation’s most influential Latino professionals from the industries of blogging, journalism, music, marketing, film and business. Featuring U.S. Hispanic thought leaders and celebrities, the 5th anniversary edition of Hispanicize will be taking place at the InterContinental Miami with several offsite events at major cultural venues.

About Hispanicize 2014

Now in its fifth year, Hispanicize 2014 (http://www.HispanicizeEvent.com) (#Hispz14) is the iconic, largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation.
Hispanicize 2014 brings journalists, bloggers, brands, marketers, celebrities, filmmakers and innovators together in a unique creative environment focused on ideas and best practices. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.
Hispanicize 2014, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the InterContinental Miami hotel, April 1-4, 2014 in downtown Miami.

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Contact:
Hispanicize 2014
Katherine Johnson
Email: Katherine@hispanicize.com
Tel: 786.624.1864

Check out the Hispanicize 2014 preview video.

Hispanicize 2014 (#Hispz14), the fifth anniversary edition of the annual Latino trends event that draws more than 1,200 influencers from journalism, blogging, marketing and entertainment, will take place April 1-4 in 2014.

The multi-industry event will be hosted at downtown Miami’s signature hotel the InterContinental Miami (which just completed a $30 million renovation to its rooms) with several offsite locations for special concerts, film screenings and other programs.  (Visit the event web site at www.HispanicizeEvent.com).

“With Miami as our canvass and a lot of great feedback from our sponsors, partners and attendees we’re poised to deliver a much more compelling experience for everyone in 2014,” said Manny Ruiz, founder and creative director of the event.

A HINT OF THINGS TO COME

Hispanicize 2014 will feature a growing focus on content creators like Hispanic journalists and Latina bloggers while also expanding its Latin music festival and its longstanding marketing and public relations tracks.

For the first time in its history the Hispanicize event will also host a major dinner program, the content of which will be revealed at a future date.

Expect Latin food and a unique fashion show to also play prominent roles in some of the 2014 event’s top activities.

“Overall we will feature tweaks to the program that will sustain our track record for being creative and groundbreaking,” said Ruiz.  “As we’ve said before, we will say again, ‘You never know what to expect at Hispanicize.’”

(See the official Hispanicize 2013 recap video here:  http://bit.ly/Hispz13Recap; see the newly launched Pandora Hispanicize channel here: http://www.pandora.com/hispanicize2013).

REGIONAL HISPANICIZE EVENTS

In preparation for the 2014 event, Hispanicize will once again host a series of  sponsored multi-industry regional events that will spotlight talented Latinos, including music artists and more.  High profile events will be held in New York, Los Angeles, Miami, Chicago, Houston and other cities.  Sponsorship opportunities for those regional events and the national event are available by contacting  sponsorship@hispanicizeevent.com.

FOR EVENT UPDATES

To stay connected to Hispanicize 2014 news and other headlines about the newsmakers who spoke at this year’s Hispanicize event, download the free Hispanicize app at the iTunes or Android stores.  The HispanicizeEvent.com web site will feature news about the event throughout the year and the soon to be relaunched Hispanicize.com will also feature many of the latest headlines.

Hispanicize 2014 will be announcing a national call for sessions and speakers shortly.

The official recap video for Hispanicize 2013, the annual Latino trends event presented by Procter & Gamble is now available for viewing online on YouTube at http://bit.ly/Hispz13Recap.

Hispanicize 2013 brought together more than 1,200 Latino influencers from film, music, blogging, marketing and business over the course of 5 days, April 9-13 at the Eden Roc hotel in Miami Beach.  This year’s event included a Hispanic Journalist Showcase, a music festival and a film festival.  Altogether more than 103 sessions were held with more than 260 speakers.

Date and hotel location about Hispanicize 2014, the fifth anniversary of the event, is imminent.  It will be held in April of 2014.

Hispanicize 2013 would not be possible without the premier sponsorships support of P&G, AT&T, Chevy, Coca-Cola, ViSalus, Disney Parks, Tide, Charmin, RadioShack, Telemundo Media, Pandora and Swiffer.

The annual event brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on creative ideas, innovation and best practices. The one of a kind Hispanicize event has become a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, music, books and more targeting the trillion dollar strong U.S. Latino community.  Be sure to save April 2014 for the Fifth Anniversary of the Hispanicize event.

Other Hispanicize 2013 sponsors include: Bing, Telemundo Media, Google, Bumble Bee Foods, Lowes, MundoFox, Sherwin-Williams, Ford, McDonald’s, The Clorox Company, Maseca, Fender, Radio Shack, Sprint, Transitions, Avocados of Mexico, The Axis Agency, UnitedHealthcare, NBC Latino, Yo Soy Segundo, Collective Bias, ESPN Deportes, The American Latino Museum, JeffreyGroup, NBCUniversal, Lanugo, Visit Orlando, Fox News Latino, AARP, Business Wire, ASK Media Productions, Steady Image, Sensis Agency, PR Newswire, The Zocalo Group, El Sentinel, BajaLibros.com, The American Latino Museum, Marketwired, the Miami Marlins and The St. Augustine Visitor’s Bureau. Media partners include Latin Heat Media, Getty Images Hispanic, Media Moves, Voxxi, Mamiverse, PRODU, Hispanic Market Weekly, Being Latino, DigiBunch, Latina Mom Bloggers and the soon to launch Hispanicize Wire.

The Hispanicize Film Festival brought filmmaking stars Rita Moreno, Edward James Olmos, Lou Diamond Phillips, Gina Rodriguez, Carlos Ponce, Charo, Jeremy Ray Valdez, Nicolás López and more

Crime drama Mission Park was named the best of show feature length film of this year’s Hispanicize 2013 Film Festival while the event’s best short film award went to Clara Como el Agua.

Mission Park, directed by Bryan Ramirez, is the story of four childhood friends who become caught up in a suspenseful crime drama. Clara Como el Agua, directed by Fernanda Rossi, is a magical story about a girl discovering her own name. Both filmmakers will receive a $1,000 cash prize.

“These filmmakers are the pride and joy of Hispanicize and we are looking forward to supporting these award-winning filmmakers throughout the year long after Hispanicize has ended,” said Manny Ruiz, founder and organizer of the Hispanicize event. Both films were part of a powerful line up of Latino produced films that included the Miami debut and pre-national premiere of Filly Brown and Aftershock, among others.

Among the Hollywood celebrities at this year’s Hispanicize red carpets and sessions were: Oscar winner Rita Moreno, Oscar nominee Edward James Olmos, Lou Diamond Phillips, Vivica Fox, Nicolás López, Gina Rodriguez, Carlos Ponce, Charo and Jeremy Ray Valdez, among others.

This year’s feature film and documentary selections also included: Blaze You Out, Dreamer and Los Wild Ones. The festival’s other short films were #Postmodem, Fireworks, Vincent Valdez: Excerpts For John, El Cocodrilo, Echo Bear, Reinaldo Arenas and Gabi.

In the spirit of building synergies through collaboration, this year’s festival was created in consultation with an advisory board that included Calixto Chinchilla, founder of the New York International Latino Film Festival; Jaie Laplante, executive director of the Miami International Film Festival and festival co-founder Bel Hernandez, CEO of Latin Heat Media.

Among the presenters of this year’s 19 professional development film sessions and workshops were master class sessions with accomplished documentarian Joe Cardona (Celia the Queen) and Det. Gomez of the hit syndicated reality show “Cheaters”. http://www.youtube.com/watch?v=CitYsSg5hug.

The title sponsor of the event is Procter & Gamble. Other sponsors include: AT&T, Disney Parks, Bing, Telemundo Media, Pandora, Google, Bumble Bee Foods, Tide, NASCAR, Charmin, Lowes, Coca-Cola, MundoFox, Sherwin-Williams, Ford, McDonald’s, The Clorox Company, Maseca, ViSalus, Swiffer, Fender, Radio Shack, Transitions, Avocados of Mexico, UnitedHealthcare, NBC Latino, Yo Soy Segundo, The Axis Agency, Collective Bias, ESPN Deportes, The American Latino Museum, JeffreyGroup, NBCUniversal, Lanugo, Visit Orlando, Fox News Latino, AARP, Business Wire, ASK Media Productions, Steady Image, Sensis Agency, PR Newswire, The Zocalo Group, El Sentinel, BajaLibros.com, The American Latino Museum, Marketwired, the Miami Marlins and The St. Augustine Visitor’s Bureau. Media partners include Latin Heat Media, Getty Images Hispanic, Media Moves, Voxxi, Mamiverse, PRODU and Hispanic Market Weekly.

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Hispanicize 2013, the fourth annual Latino trends event for Hispanic influencers in social media, Latin music, film and marketing is headed Miami Beach, April 9-13, 2013 at the Eden Roc Hotel. Watch this video and you’ll understand the sheer power of what has become the crown jewel of all Hispanic events in the U.S.

This video was produced by Accentmarketing, the official Hispanic advertising agency of Hispanicize 2013. For more information about Hispanicize 2013 visit http://www.HispanicizeEvent.com.

Whether your missed Hispanicize 2012 or wish to re-live its highlights, click the video above to view our official Recap Video, sponsored by Disney. #Hispz12

What were your favorite moments and insights?