The Hispanicize mixtape features music from all of the performers of Hispanicize 2013 music festival and from Pandora’s 30 Latin and Mexican music genre stations, all of which can be fully personalized.

“We’re honored that the Hispanicize music festival is the first Latin music one that Pandora has ever featured because this channel is truly breathtaking, quality work,,” said Hispanicize event founder and creative director Manny Ruiz.  ” To have a platform like Pandora actively promote our Latin music artists, major sponsor brands like AT&T and Target and the Hispanicize brand itself at this national scale is just awesome.  We want to urge our fans and followers to support our Latin music community by promoting this channel through their social media platforms and by making Hispanicize their fully customizable Pandora hub for music.”

The multi-industry event will be hosted at downtown Miami’s signature hotel the InterContinental Miami (which just completed a $30 million renovation to its rooms) with several offsite locations for special concerts, film screenings and other programs.  (Visit the event web site at www.HispanicizeEvent.com).

“With Miami as our canvass and a lot of great feedback from our sponsors, partners and attendees we’re poised to deliver a much more compelling experience for everyone in 2014,” said Manny Ruiz, founder and creative director of the event.

A HINT OF THINGS TO COME

Hispanicize 2014 will feature a growing focus on content creators like Hispanic journalists and Latina bloggers while also expanding its Latin music festival and its longstanding marketing and public relations tracks.

For the first time in its history the Hispanicize event will also host a major dinner program, the content of which will be revealed at a future date.

Expect Latin food and a unique fashion show to also play prominent roles in some of the 2014 event’s top activities.

“Overall we will feature tweaks to the program that will sustain our track record for being creative and groundbreaking,” said Ruiz.  “As we’ve said before, we will say again, ‘You never know what to expect at Hispanicize.’”

(See the official Hispanicize 2013 recap video here:  http://bit.ly/Hispz13Recap; see the newly launched Pandora Hispanicize channel here: http://www.pandora.com/hispanicize2013).

REGIONAL HISPANICIZE EVENTS

In preparation for the 2014 event, Hispanicize will once again host a series of  sponsored multi-industry regional events that will spotlight talented Latinos, including music artists and more.  High profile events will be held in New York, Los Angeles, Miami, Chicago, Houston and other cities.  Sponsorship opportunities for those regional events and the national event are available by contacting  sponsorship@hispanicizeevent.com.

FOR EVENT UPDATES

To stay connected to Hispanicize 2014 news and other headlines about the newsmakers who spoke at this year’s Hispanicize event, download the free Hispanicize app at the iTunes or Android stores.  The HispanicizeEvent.com web site will feature news about the event throughout the year and the soon to be relaunched Hispanicize.com will also feature many of the latest headlines.

Hispanicize 2014 will be announcing a national call for sessions and speakers shortly.

Hispanicize 2013 brought together more than 1,200 Latino influencers from film, music, blogging, marketing and business over the course of 5 days, April 9-13 at the Eden Roc hotel in Miami Beach.  This year’s event included a Hispanic Journalist Showcase, a music festival and a film festival.  Altogether more than 103 sessions were held with more than 260 speakers.

Date and hotel location about Hispanicize 2014, the fifth anniversary of the event, is imminent.  It will be held in April of 2014.

Hispanicize 2013 would not be possible without the premier sponsorships support of P&G, AT&T, Chevy, Coca-Cola, ViSalus, Disney Parks, Tide, Charmin, RadioShack, Telemundo Media, Pandora and Swiffer.

The annual event brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on creative ideas, innovation and best practices. The one of a kind Hispanicize event has become a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, music, books and more targeting the trillion dollar strong U.S. Latino community.  Be sure to save April 2014 for the Fifth Anniversary of the Hispanicize event.

Other Hispanicize 2013 sponsors include: Bing, Telemundo Media, Google, Bumble Bee Foods, Lowes, MundoFox, Sherwin-Williams, Ford, McDonald’s, The Clorox Company, Maseca, Fender, Radio Shack, Sprint, Transitions, Avocados of Mexico, The Axis Agency, UnitedHealthcare, NBC Latino, Yo Soy Segundo, Collective Bias, ESPN Deportes, The American Latino Museum, JeffreyGroup, NBCUniversal, Lanugo, Visit Orlando, Fox News Latino, AARP, Business Wire, ASK Media Productions, Steady Image, Sensis Agency, PR Newswire, The Zocalo Group, El Sentinel, BajaLibros.com, The American Latino Museum, Marketwired, the Miami Marlins and The St. Augustine Visitor’s Bureau. Media partners include Latin Heat Media, Getty Images Hispanic, Media Moves, Voxxi, Mamiverse, PRODU, Hispanic Market Weekly, Being Latino, DigiBunch, Latina Mom Bloggers and the soon to launch Hispanicize Wire.

La Liga Contra el Cáncer is a non-profit organization comprised of more than 350 Florida physicians who volunteer their services to provide low to no-cost treatments and services to cancer patients, primarily Hispanics, with no financial resources or health insurance.

Rios, the only Latina featured on a national daytime talk show, was tapped by P&G to transform an existing waiting room at the Center into a tranquil, relaxation lounge where cancer patients could rest and relax before and after treatments. She will unveil the newly renovated space to La Liga staff and patients at a private luncheon starting at 1 p.m. on Friday, April 19^th.

Dubbed the “Mobile Martha Stewart” by Latina magazine, Rios’ dramatic room makeovers have been featured on the “Rachael Ray Show” as well as HGTV and TLC networks.

Since it opened its doors more than 35 years ago, La Liga has provided nearly 50,000 uninsured men, women and children with world-class medical treatments and support services.  P&G has been one of La Liga’s key partners, contributing more than $4 million to the organization throughout its 20 year partnership.

The P&G sponsored room makeover follows the company’s presenting sponsorship of Hispanicize 2013, the annual Miami-based Latino trends event where it announced a donation of more than $200,000 in P&G product to two Miami Hispanic charities, La Liga Contra el Cáncer and the League of United Latin American Citizens (LULAC)- Miami. The product donations will be used to provide needed goods and support to Miami-based residents served by the two organizations.

Crime drama Mission Park was named the best of show feature length film of this year’s Hispanicize 2013 Film Festival while the event’s best short film award went to Clara Como el Agua.

Mission Park, directed by Bryan Ramirez, is the story of four childhood friends who become caught up in a suspenseful crime drama. Clara Como el Agua, directed by Fernanda Rossi, is a magical story about a girl discovering her own name. Both filmmakers will receive a $1,000 cash prize.

“These filmmakers are the pride and joy of Hispanicize and we are looking forward to supporting these award-winning filmmakers throughout the year long after Hispanicize has ended,” said Manny Ruiz, founder and organizer of the Hispanicize event. Both films were part of a powerful line up of Latino produced films that included the Miami debut and pre-national premiere of Filly Brown and Aftershock, among others.

Among the Hollywood celebrities at this year’s Hispanicize red carpets and sessions were: Oscar winner Rita Moreno, Oscar nominee Edward James Olmos, Lou Diamond Phillips, Vivica Fox, Nicolás López, Gina Rodriguez, Carlos Ponce, Charo and Jeremy Ray Valdez, among others.

This year’s feature film and documentary selections also included: Blaze You Out, Dreamer and Los Wild Ones. The festival’s other short films were #Postmodem, Fireworks, Vincent Valdez: Excerpts For John, El Cocodrilo, Echo Bear, Reinaldo Arenas and Gabi.

In the spirit of building synergies through collaboration, this year’s festival was created in consultation with an advisory board that included Calixto Chinchilla, founder of the New York International Latino Film Festival; Jaie Laplante, executive director of the Miami International Film Festival and festival co-founder Bel Hernandez, CEO of Latin Heat Media.

Among the presenters of this year’s 19 professional development film sessions and workshops were master class sessions with accomplished documentarian Joe Cardona (Celia the Queen) and Det. Gomez of the hit syndicated reality show “Cheaters”. http://www.youtube.com/watch?v=CitYsSg5hug.

The title sponsor of the event is Procter & Gamble. Other sponsors include: AT&T, Disney Parks, Bing, Telemundo Media, Pandora, Google, Bumble Bee Foods, Tide, NASCAR, Charmin, Lowes, Coca-Cola, MundoFox, Sherwin-Williams, Ford, McDonald’s, The Clorox Company, Maseca, ViSalus, Swiffer, Fender, Radio Shack, Transitions, Avocados of Mexico, UnitedHealthcare, NBC Latino, Yo Soy Segundo, The Axis Agency, Collective Bias, ESPN Deportes, The American Latino Museum, JeffreyGroup, NBCUniversal, Lanugo, Visit Orlando, Fox News Latino, AARP, Business Wire, ASK Media Productions, Steady Image, Sensis Agency, PR Newswire, The Zocalo Group, El Sentinel, BajaLibros.com, The American Latino Museum, Marketwired, the Miami Marlins and The St. Augustine Visitor’s Bureau. Media partners include Latin Heat Media, Getty Images Hispanic, Media Moves, Voxxi, Mamiverse, PRODU and Hispanic Market Weekly.

Pulpo Media the number one Hispanic online media provider as ranked by comScore and Martín Llorens, award winning author, international TV personality and lifestyle expert, announced marketing partnership with the launch of ‘How Tú: Lifestyle Tips with an Accent’ at Hispanicize 2013. This new digital video series rooted in deep understanding of audience behavior provides advertisers engaging content marketing solution delivering top Hispanic reach across all digital platforms and levels of acculturation.

Pulpo Media known for its proprietary audience management platform and powerful digital technology, will deliver Llorens’ informative ‘How Tú’ videos to targeted Hispanic audiences across all online mediums including display, social and mobile. Hosted and produced by Martín Llorens ‘Hola Martín’, the series will be powered and distributed by Pulpo Media.

“I’m extremely excited about this partnership with Martín because of his dynamic ability to create the content his fans are asking for and deliver it directly to them through practical, informative, and inspiring video segments, ” said Justin Kuykendall, CEO of Pulpo Media. “The ‘How Tú’ series is designed to educate and inform the audience, and provide brands, an authentic way of connecting with the Hispanic market through the integrated content opportunities they are seeking.”

This groundbreaking project takes the top quality lifestyle programming Llorens is known for as a leading Hispanic expert in the areas of fashion, lifestyle, wellness and beauty — and syndicates it directly to that audience through Pulpo’s massive digital reach. Pulpo’s ability to reach the majority of the Hispanic online audience, combined with their proprietary technology, offers advertisers with the most advanced Hispanic audience segmentation in the industry. From language usage and acculturation, to demographic and behavioral targeting, Pulpo provides the ability to deliver content to specific Hispanic segments based on their online behavior.

“I developed the ‘How Tú’ online series concept based on the needs and wants of my audience and believe that Pulpo is the perfect partner because they are as focused on the audience in their way, as I am in mine,” said Martín Llorens. “I actively listen and interact with my fans in social media every day to understand what moves them on an emotional level, and Pulpo takes this to another level by analyzing the online Hispanic audience overall with their innovative technology. Together, I believe we are approaching the market with both the heart and the mind.”

Advertisers are the big winners, reaching the exact audience targets they want at unparalleled scale with engaging content that has been thoroughly tested and tailored to deliver high response rates. Opportunities are available for integrated product placement in Llorens’ inspirational and instructional videos, as are opportunities for sponsorship, in-store filming, and social media integration.

New this year is the unique Hispanicize Music Festival – a platform that highlights emergent Latino musicians, artists, and DJs and exposes them to hundreds of Latino influencers in the hopes to help them catapult their careers.

AT&T is thrilled to have teamed up with Hispanicize to provide a stage for these talented artists while entertaining the large crowds expected at Hispanicize. On day three, AT&T will treat conference participants to the first Latin Indie Night in the history of Hispanicize. Held at the prestigious New World Center, conference attendees can expect a change in pace from their busy days with a more relaxed and celebratory atmosphere.

With opening acts by Locos por Juana, La Santa Cecilia, Hola Hi, Domino Saints, and Sonsoles; guests can choose to dance the night away to everything from rock tunes and urban pop sounds, to milder Jazz and boleros beats or just sit back and relax.  DJ El Dusty will also be featured at the event, in addition to five-time Latin GRAMMY winners Jesse & Joy, who are expected to deliver the closing performance of the night.

Every night of Hispanicize 2013 will showcase the musical talents of up-and-coming Latin artists and/or Latin DJs.  Music festival events will range from performances at the Eden Roc hotel to offsite concert venues throughout Miami Beach and include a closing night event celebrating the cult classic film “La Bamba” featuring celebrity Latin DJs.

With more than 100 sessions, 260 presenters and musical showcases and events, Hispanicize will, without a doubt, be the most digitally-enabled event that week in Miami. AT&T will make it easier for guests to Like it, Tweet it, Pin it, search it or text it by placing charging stations at the AT&T Studio Set. Conference participants will also be able to learn more the latest technology and services, including the newest technology in home security and automation, AT&T Digital Life^SM.

During Hispanicize, AT&T will also:

• Hold a Social Blogathon–a healthy blogger competition. The ultimate prize is a Blogger Tech Bundle that includes AT&T branded Beats by Dr. Dre headphones, Bed Bath and Beyond gift cards, and prepaid cards.

• Team up with ESPN Deportes to enhance Hispanicize Sports Track, providing interview opportunities for bloggers and sports journalists while also producing TV content and digital social interaction.

Hispanicize 2013 (www.hispanicizeevent.com / #Hispz13) will take place April 9-13, 2013 at the Eden Roc Hotel in Miami Beach. At the fourth annual Latino trends event, bloggers, filmmakers, journalists, marketers and music artists will convene throughout the course of five days for more than 100 sessions to hear 200 speakers present about every facet of media, social media, entertainment and marketing.  (See the special 1-min. Hispanicize 2013 Preview video here: http://bit.ly/hispz13Rising).

The “Share Your Historia” campaign invites U.S. Latinos to share how they manifest their connection to Hispanic culture. The initiative aims to celebrate this affinity and to share insights into how it shapes the consumer choices U.S. Latinos make with a wider audience.

Hispanicize 2013 attendees can share their stories on site at the PR Newswire booth, booth #8, on video and via social media using Twitter hashtag #shareyourhistoria. PR Newswire invites participants to share affirmations and interesting details about U.S. Latinos’ bicultural lifestyles, colorful insights and interesting stories.

“Our goal is to celebrate the vibrancy and sustainability of Hispanic culture in the United States,” said Dalia Paratore , Director, Multicultural Products and Services, PR Newswire. “As the recent Nielsen report ‘The Hispanic Market Imperative’ indicates, 9 out of 10 Hispanic parents want their children to be able to speak Spanish, and that 60% of adults say they want to be more bicultural, all suggest that Hispanic culture in the United States is here to stay.”

PR Newswire, a long-time sponsor of Hispanicize, will also invite attendees to stop by its booth to collect a Latin American flag sticker they can attach to their PRN “Share Your Historia” pin, and to participate in two Visa gift card raffles.

About PR Newswire:

PR Newswire (http://www.prnewswire.com ) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

“Chevrolet is participating in several panels during Hispanicize,” says Gloria Tostado, GM Communications Manager-Hispanic Markets. “This conference presents opportunities to engage and network with the leading Hispanic bloggers and communicators in the country, while also learning about what’s new and exciting,” she adds.

The third annual Hispanicize event brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique environment focused on ideas and best practices.

“We appreciate Chevy’s sponsorship and partnership for Hispanicize 2013,” says Manny Ruiz, CEO, Hispanicize. “Through their support, GM is helping us build and understand the importance of Latinos in social media. We’re proud to have Chevy onboard and look forward to a continued partnership.”

At the conference, Chevrolet will participate in two panels: “Vroom Vroom: Getting plugged into the automotive industry,” led by automotive journalist Eric Paz, and “How to Plan and Execute a Great Latino Blogger Event,” led by Connie Burke, General Motors Diversity Communications-Women’s Markets. A blogging case study based on last year’s American Latino Heritage Road Trip will be held on Friday, April 12 and will expand on how GM is reaching out to Latinos in social media.

For more information about diversity initiatives at General Motors, please visit http://www.gm.com and follow us @GM_Diversity.